Wade Kingsley

Wade Kingsley

Founder The Ideas Business

My mission is to make the world a more creative place. I do this by creating, developing, and investing in ideas that deliver on that mission.

10:35 am - 11:05 am

Eff-off! The Efficiency Panel

Two top CMOs will join Boomtown's Chairman and The Ideas Business's founder to talk about the importance of efficiency. We'll cut through the bullsh*t and hear first-hand from some of the nation's leading brands about how they actively pursue efficiency through finding oft-ignored additional audiences. Presented by media collective Boomtown, you'll hear real stories from brands about their results from treating consumers outside the five metro's with more respect — with absolutely no spin.