Sophie Smith

Sophie Smith

Head Of Marketing, Officeworks

Senior Commercial Marketing Leader with considerable experience in Retail, FMCG and Financial Services. Proven success in the planning and implementation of successful brand and trading initiatives which drive category and business growth. Strong reputation for developing effective in-house teams and for building collaborative relationships with suppliers, external partners and agencies. Extensive experience in both the UK and Australian Markets within well established, turnaround and start-up businesses. A self-motivated, hardworking and energetic marketer with a hands-on approach to leadership and management.

10:10 am - 10:40 am

The Good, The Bad & The Ugly - Top Marketers Cut to The Chase

What is the thought process and motivation of today’s top marketers and will that differ in 2025? This panel will unearth exactly what should be celebrated, binned or outright demonised for getting in the way of this crucial role.