Sophia Ward

Sophia Ward

Marketing Partnerships Specialist Montu

Sophia Ward has spent the last decade mastering all aspects of partnerships. She began her career sourcing and servicing sponsors for major commercial sporting codes and charity organisations. Transitioning to the brand side, she now selects brand partners for large corporate companies, enhancing campaigns and finding new audiences and acquisition channels.


Sophia's experience includes managing large commercial portfolios and executing assets creatively for maximum impact. She has collaborated closely with prominent Australian sporting codes, including Red Bull Ampol Racing, Brisbane Broncos, Melbourne Storm, the National Basketball League, and Netball Australia. Her charitable collaborations include Lifeline, Mater Hospital, RizeUp Australia, and Youngcare, reflecting her dedication to impactful partnerships.


Sophia's partnership strategy focuses on two main areas: performance and brand. She ensures diverse portfolios that support foundational goals, securing long-term, successful partnerships.

2:50 pm - 3:20 pm

Alternaleaf X Dolphins NRL: Behind The Scenes Of 2024’s Most Talked About Sponsorship

Join this fascinating panel as they discuss the complexities of advertising in a tightly regulated market, through the lens of its recent partnership with the Dolphins NRL team. Prepare for a candid look at the challenges and decisions that shaped one of the year's most talked about sponsorships. Gain insight and join the discussion into the real dynamics behind what you've seen in the media.