Shawn Park

Shawn Park

Head of Global Brand Group, Executive Vice President, CJ CheilJedang Headquarters

More than 24 years of experience specialized in brand building leadership, leading multiple global brands in male & female FMCG, Food, Skin Care, Electronic Device categories; General Management Leadership with full P&L and business delivery responsibilities across regions and countries, in all channel formats including eCommerce, Owned Store, Modern Retail, Distributor/ Wholesaler; Transformation Expert, leading successful business turnarounds and organization & capability (incl. Digital) transformations; People Leadership with numerous experience of creating and building new global, regional, in-market organizations/ teams and ways of working.

1:40 pm - 2:10 pm

THE WORK: Wieden + Kennedy & CJ CheilJedang (bibigo)

CJ CheilJedang's Head of Global Brand Group, Executive Vice President jets in from South Korea to join Wieden + Kennedy's Tokyo/Seoul President Yosuke Suzuki to unpack The Work around its bibigo brand. More detail coming soon.

11:45 am - 12:15 pm

A New Era of Brand Building - WTF Does This Mean?

Flying in from South Korea, the Head of Global Brand Group and EVP of food giant CJ CheilJedang, joins Pernod Ricard's Global Marketing Director and the Heads of Brand at a medical cannabis company and Australia’s fastest growing technology, Montu, to share candid and fascinating insights around the brand building. With experienced adlander Lou Barrett moderating, this session is not to be missed.