Sean Sowerby

Sean Sowerby

Former TV Journalist, Head of Content & PR Sunday Gravy

Sean is an award-winning PR expert and former TV, Print, Radio, News Presenter, Journalist and Producer with more than two decades of experience crafting, delivering and presenting the news at Channel 7,9,10 and 3AW.


As a trusted source and ‘go-to’ person for journalists, producers and newsrooms, Sean’s relationships and exclusive access to news exchange systems has seen his expertise enlisted by companies such as Nike, Virgin Australia, NAB, IGA Supermarkets, DrinkWise, Cricket Australia, Golf Australia, P.E Nation and Tourism Tasmania.


As a journalist he covered iconic events such as the World Cup Germany and Athens Olympics, and worked alongside high-profile athletes like Tiger Woods, Serena Williams, Lewis Hamilton, Roger Federer, the Australian Olympic team and AFL players.


More recently, in his new role as Head of PR and Content and Sunday Gravy, he helped Nando’s turn a food receipt from Post Malone into a viral news story that received global coverage that reached 232M people; transformed the Schweppes Melbourne Cup Birdcage Marquee into a hive of media activity that delivered 30.5M earned reach, and has also helped brands like Nike,, One Pass, Elm Investments and Golf Australia find the right angle to secure mainstream media coverage and millions of views for their brand messages, activations, promotions and thought leadership perspectives.


Sean is also sought after for his interactive media training and social media workshops that have prepared celebrities, Olympic athletes and high-level executives to confidently land their most important media moments.

10:35 am - 11:05 am

Good Intentions vs Taking Action. How Credible Are You?

Corporate responsibility and sustainability are now paramount. Brands and businesses must rigorously challenge their choices around purpose and profit and adapt to purpose-led growth - not BS buzzwords with no depth or impact. But what does authentic and credible action look like? Prepare to walk away from this session motivated, fired up and ready to do much more than you're doing now.