Peter Hammer

Peter Hammer

Managing Director, Marketing Scientist Group

Peter Hammer is the Managing Director of the Marketing Scientist Group, a research and data company using science and technology to help media businesses and marketers grow their brands. He was previously the Head of Insights and Analytics across Asia-Pacific for Warner Bros Discovery, and has held senior research, data and strategy roles at Yahoo7 and Turner Broadcasting, and is an alumnus of the Ehrenberg-Bass Institute.


Peter specialises in audience measurement, content/advertising effectiveness and brand research. His work is regularly featured in trade media and global conferences, and he is published in the Journal of Advertising Research.

10:00 am - 10:30 am

Decoding Five Years of Total Video Transformation

Former Warner Bros Discovery exec turned marketing scientist Peter Hammer will share exclusive new research from the Total Video ContentFX report — a research project developed by the Marketing Scientist Group comparing data from 2018 and 2023 — using an independent study of more than 3,000 Australian video viewers to paint a vivid one-day picture of video content viewing habits.