Michelle Melky

Michelle Melky

Creative Director Amplify

As the Creative Director of youth entertainment agency Amplify, Michelle has led the production of 5 Spotify Original Podcasts, TikTok's first music reality show UNDSCVRD powered by Samsung, and several other cutting edge digital series. In early 2020, Michelle co-produced and co-directed Love Songs, the world’s first narrative web series for TikTok. Season 2 was made in partnership with Tinder. After this success, Michelle co-produced Scattered, the first TikTok series to be funded by Screen Australia and VicScreen. She is currently in development of adapting the YA novel What I Like About Me by Jenna Guillaume. Her work has been nominated for a TikTok Ad Award, three Mumbrella Awards and in 2024 she was shortlisted for the B&T 30 Under 30 Awards.


This experience across both online series and podcasting, working with platforms and brands, has given Michelle unique insight into youth audiences in Australia - there are few creatives in Australia who have such a grasp on Gen Z culture.

10:10 am - 10:40 am

Tinder Paid For My Wedding - How Brands Can Show Up in a Big Way

Off the back of the Big Tinder Wedding, a nationwide campaign to find queer couples who met on Tinder so that they could shout them a wedding, this panel will unpack: how to approach queer representation and inclusivity as a brand, the value of 'give back' marketing, achieving multiple objectives with a single campaign, and working with creators on a year-long journey.