Michelle Klein

Michelle Klein

Chief Customer and Marketing Officer, IAG

Michelle Klein is Chief Customer and Marketing Officer at IAG, Australia's largest general insurer with brands including NRMA Insurance - Australia’s most trusted insurance brand (Roy Morgan 2023). With a career spanning 25 years and five continents, Michelle returns to Australia from the United States, after spending almost a decade at Meta where she was most recently Vice President, Global Business and Product Marketing. An international business leader and three-time Effie Award winner, Michelle has worked with iconic brands including Diageo, British Airways, Orient Express and Armani, leading cross-functional teams to transform brand perception and business results to achieve double-digit growth. Board Director, industry spokesperson and champion for brands driving real world change, Michelle lives in Sydney with her husband and two children.

1:50 pm - 2:20 pm

The Risk And Reward Of National And Local Pride In Advertising

IAG's Chief Customer and Marketing Officer takes a look at the concept of "being Australian" — which is far more nuanced than past advertising has suggested. This session will explore learnings from deep customer and community insights, to show how celebrating national and local pride can better connect with and reach more Australians.