Melissa Fein

Melissa Fein

CEO, Initiative Australia

Melissa Fein’s 23-year career has been focused on building brands. Presently CEO of Initiative Australia, Melissa took over in 2018, with one clear vision – to make it the most revered media agency in Australia. In May 2023 Initiative Australia was recognised on the global stage winning Gold in the Media Agency category at the Campaign UK Magazine Global Awards.

Melissa has numerous personal accolades including 2023 ‘CEO of the Year’ at The CEO Magazine’s ‘Executive of the Year’ Awards, 2023 ‘CEO of the Year’ at the Campaign Asia Women Leading Change Awards. Melissa is a Board Director at Swimming Australia and a board member for the Media Federation of Australia.

3:35 pm - 4:05 pm

Firing Up - A Look at Tomorrow's Media Agency

Join some of the leaders at the forefront of media agency transformation for a discussion on what it means to be a modern media agency and where the industry is heading, in this session with Media Federation of Australia Board directors.