Melinda Petrunoff

Melinda Petrunoff

Country Manager for Australia and New Zealand, Pinterest

Melinda Petrunoff is the Country Manager for Australia and New Zealand at Pinterest. Based in Sydney, Melinda’s responsibilities include building and managing the team to increase advertising growth in Australia and New Zealand, supporting relationships with brands, and ensuring Pinterest is the best possible localized experience for people using the platform across these countries.


Melinda has more than 20 years of leadership, sales, marketing and operations experience building successful digital businesses across Asia and the Pacific. Prior to Pinterest, Melinda spent more than eight years helping to grow Facebook’s APAC business in a variety of leadership roles, including Director of Scaled for Australia and New Zealand, supporting the growth of small to medium businesses.


Before joining Facebook in 2013, Melinda worked for Fairfax Digital (now Nine) in several executive roles where she was responsible for building audiences and commercialising their digital businesses including Domain.


Melinda is passionate about building successful teams and developing talent. Since 2015, she has volunteered as a board member of OzHarvest where she is currently responsible for leading the strategy committee.

9:00 am - 9:45 am

Body Image. The Scourge of The Next Generation. Whose Responsibility Is It?

Brands, marketers and platforms alike must prioritise, strengthen and lead the way when it comes to inclusion within their content, while at the same time reflecting the audiences they serve. So, why is it still not a priority? And whose responsibility is it? Join Sunita Gloster AM in discussion with body image pioneer and 2023 Australian of the Year Taryn Brumfitt, alongside Pinterest Managing Director Melinda Petrunoff, as they shine a light on the responsibility the industry has in championing and embracing inclusion.
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