Lou Barrett

Lou Barrett

Managing Director, National Sales, News Corp Australia

Lou Barrett is Managing Director of News Corp Australia’s National Sales. She is responsible for driving national sales and key client relationships across all of News Corp Australia’s digital and print assets and is focused on building and strengthening News Corp’s commitment to advertising clients. Lou has more than 30 years’ experience in the media industry and was the former Executive General Manager of Network Ten. She joined Network Ten in March 2013 as its Chief Sales Officer and was promoted to the EGM role in September 2015. She has previously held senior sales and management roles at Bauer Media, Nine Entertainment Co and Macquarie Radio Network. Lou is passionate about delivering ROI for advertisers and ensuring a seamless experience at the same time.

11:45 am - 12:15 pm

A New Era of Brand Building - WTF Does This Mean?

Flying in from South Korea, the Head of Global Brand Group and EVP of food giant CJ CheilJedang, joins Pernod Ricard's Global Marketing Director and the Heads of Brand at a medical cannabis company and Australia’s fastest growing technology, Montu, to share candid and fascinating insights around the brand building. With experienced adlander Lou Barrett moderating, this session is not to be missed.