Lauren Joyce

Lauren Joyce

ARN Chief Strategy & Connections Officer

Lauren has spent two decades in the media industry across media and creative agencies as well as media companies. Operating primarily in strategic capacities she has dedicated her time to assisting brands to convey their stories and establish connections with customers. Her unwavering passion lies in blending the power of audio with insight-led thinking, resulting in content worth spending your time on. Lauren has been locally and internationally recognised for her work and contributions to the industry. In 2022, she was named B&T’s Women in Media Marketer of the Year and was the recipient of Chief Executive Women’s Maureen Kerridge Scholarship. Lauren is currently ARN’s Chief Strategy & Connections Officer, responsible for digital content, PR, marketing, promotions, and business intelligence. Prior to that, she was Head of Strategy for Mamamia. Lauren currently sits on the board of Emotive, an independent creative agency and is also part of Commercial Radio & Audio’s Brand Committee.

10:00 am - 10:30 am

Experience Over Exposure

What do Joe Jonas shitting his pants, a 78-year-old tackle shop owner with a naughty streak and a tropical Fijian holiday have in common? They were some of the most highly engaged pieces of content from KIIS FM’s #1 drive show Will & Woody. Join the boys along with Fiji Airway’s senior marketer Christina Templin as they unpack their unexpected roles as influencers and how to go beyond the brief to deliver an experience of a brand.