Kirsty Muddle

Kirsty Muddle

CEO, Dentsu Creative, Australia & New Zealand

Kirsty Muddle is CEO of Dentsu Creative, Australia & New Zealand. Dentsu Creative is a global network that transforms businesses and brands through the power of creativity.


With a focus on bringing modern creativity to life, Kirsty finds innovative ways to help clients grow their brand and form deeper, more meaningful connections with their customers. She leads a team of passionate people across creative, strategy, production, earned attention, digital experience, entertainment, public relations, content, social media, indigenous affairs, and government relations.


Kirsty started her career in Econometrics at a WPP agency in London and still maintains her love for the interplay between humans and data. She was one of the Founding Partners and CEO of a globally awarded independent agency before joining dentsu. Kirsty has been awarded Women of the Year and Executive of the Year twice, sat on the Advertising Standards Board of Australia and appears on ABC’s Gruen.

4:10 pm - 4:40 pm

Metamorphosis. Agency Models in Flux

President, Wieden + Kennedy APAC, CEO Finch and CEO Dentsu Creative, unravel, explore and give unique examples of how creative agencies and production houses are evolving and taking on a fascinating spectrum of weird and wonderful gigs.