With over a decade experience as an IKEA marketer in Australia and Europe, Kirsten Hasler is the brand’s Head of Marketing in Australia and NZ, and one of its most passionate brand ambassadors.

Having spent most of her career in digital marketing roles across web, social media and CRM, she has led several transformation projects including the development of IKEA’s global social media framework and the implementation of advanced CRM for IKEA Family’s loyalty club in Australia.

Kirsten is focused on driving ambitious commercial and brand growth for IKEA and believes that leading both business and people development together drives the best results.

She lives and breathes the IKEA Brand, living in Sydney with her husband and two young children, in a home filled with wonderful IKEA products