Kim McConnie

Kim McConnie

Group Executive Marketing, Tourism & Events Queensland

Kim is an accomplished marketing leader with a rich background in sports marketing, brand sponsorship, broadcasting and rights holding. She brings more than 25 years experience to TEQ, having achieved excellent results in her previous roles utilising a consumer-centric approach, and is the first female to be permanently appointed as TEQ’s Marketing Group Executive.


Leading Pepsi Sports Sponsorship, as part of PepsiCo, Kim oversaw the prestigious Super Bowl half-time show from 2014 to 2017, featuring artists including Bruno Mars, Katy Perry, Cold Play, Beyonce and Lady Gaga. Kim also worked across PepsiCo in Bangkok, overseeing North and South East Asia including China, New York, Melbourne and Sydney.


Returning to Australia in 2017, Kim was appointed the General Manager for the Big Bash Leagues, using her expertise in US sports entertainment to make the BBL and WBBL the family entertainment spectacles they are today.
Most recently, Kim was the Director of Marketing at Kayo Sports where she developed Kayo into one of the world’s most comprehensive sports streaming services. Her leadership drove Kayo’s subscriber base to nearly 1.5m sports fans and helped it achieved its highest ever net promoter score.

10:10 am - 10:40 am

The Good, The Bad & The Ugly - Top Marketers Cut to The Chase

What is the thought process and motivation of today’s top marketers and will that differ in 2025? This panel will unearth exactly what should be celebrated, binned or outright demonised for getting in the way of this crucial role.