Henry Innis

Henry Innis

Co-Founder and Chief Executive, Mutinex

Henry Innis is the CEO and Co-founder of Mutinex - a business designed to disrupt marketing measurement. Mutinex's GrowthOS software platform uses foundation modelling to analyse billions of dollars of advertising spend from some of the world's best known brands - and then provide insight on how they could be investing better. This gives Henry an unparalleled view of media investment across Australia and the US.
The breadth of Henry's prior experience is across strategy at some of Australia's best known agencies including VML Y&R and B.B.E and working with Australia's largest brands.

9:35 am - 10:05 am

Disrupting the Disruptors

In this wild era of digital transformation, traditional media landscapes have been shaken to the core, giving way to the emergence of innovation and revolutionary ways to consume content and services. But what is disrupting the disruptors and at what cost?