Grant Tothill

Grant Tothill

Executive Head, LiSTNR Podcasts at SCA

In this role, Grant is responsible for bringing together all functional areas of the business to ensure SCA delivers on its Digital Audio ambitions particularly in relation to LiSTNR.
Grant has worked in radio and music for more than 25 years, in all key functions in radio broadcasting, including programming, marketing, promotions, research and sales, and in music, he developed marketing strategies for both mature and new Australian artists.
For the past decade Grant has focused on change management and the development of content led strategies designed to grow and monetise brands across multi-media executions, including branded content and digital music distribution. Grant created the Get Outside Group, a branded content creation agency within SCA, and Digital Music Distribution, a partnership between Universal Music Australia, Sony Music Australia and SCA to provide 32 music channels to pubs and clubs.
He joined SCA in 2010 as Director of Entertainment and Content Solutions and has since had roles including Director, Joint Ventures and Music Partnerships and Head of Strategic Partnerships.
At SCA, Grant was appointed as Head of Podcasting in 2016, where he formed a partnership with PodcastOne in the US to drive SCA’s move into podcasting through PodcastOne Australia. With the launch of LiSTNR in 2021, PodcastOne has been rebranded to LiSTNR and houses more than 90 original podcasts.
Grant began his radio career at Triple M and became the network’s Program Director. He has worked as Program Director across many of SCA’s radio brands including 2DayFM, B105, 92.9 Perth and Triple M in Melbourne and Sydney. He has also worked with Sony Music Entertainment as Senior Director of Australian Artist Marketing.

2:20 pm - 2:50 pm

How We KIC Started Fandom

Join founders Steph and Laura of health and wellness app Kic and LiSTNR podcast KICPOD to hear how they went from 0 to their first 50,000 fans. They'll share the stories of success and failure along the way, detailing how a core part of their strategy has been evolving their social content into longer form content creation, through their KICPOD podcast. Moderated by industry stalwart Grant Tothill, the session will explore how the rise of the creator economy has evolved the focus of marketers to deepen customer engagement through fandom and compelling content, and why audio content is becoming far stickier for fans and consumer brands alike.
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The two KIC founders and podcast hosts Steph Claire Smith and Laura Henshaw are set to bring the house down in this keynote.