Dee Madigan

Dee Madigan

Executive Creative Director, Campaign Edge

Dee is an award winning creative director who has worked on some of Australia’s largest brands in almost every category (including FMCG, banking and finance, health and education).


She got sick of selling people shit they didn't need and started Campaign Edge in 2014 to work primarily in the progressive space.


She works for a range of unions and has been Creative Director for the Labor Party on 24 election campaigns, including the 2015, 2017 and 2020 Qld campaigns and the 2022 Federal election.


She is one of Australia’s leading campaign strategists and effectively uses creativity as a tool to persuade an audience.


She is a panellist on Gruen and The Drum (ABC TV) and appears on The Latest and Sunrise (CH7). She is also the author of The Hard Sell (MUP 2014), as well as a contributing author on Mothermorphosis (MUP 2015), Perspectives on Change (ANU 2015) and Unbreakable (UQP 2017).


She is on the board of Per Capita and Australians for Mental Health.


Her attention to detail is woeful. She can't remember faces. And she has the attention span of a 3 year old.


But apart from that, she's quite good at what she does.

1:20 pm - 1:50 pm

Ethics And Advertising. Can They Coexist?

Gruen Star and Campaign Edge ECD, Dee Madigan, digs into the notion that advertising is to blame for everything from fake news to childhood obesity and gambling. Are we in a truly evil profession? Is there anything redemptive in what we do or are we all going to burn in hell?