Dan Krigstein

Dan Krigstein

Director of The Growth Distillery and News Corp Australia's Growth Intelligence Centre

Dan is Director of The Growth Distillery and News Corp Australia's Growth Intelligence Centre, joining the business in 2020. He is a consumer strategy and analytics leader with global experience across retail, consumer goods, digital and media industries. He currently leads the company’s Growth Intelligence Centre supporting publishers, brands, and industries develop growth strategies through unapologetic customer-led thinking and product innovation. Prior to News Corp, Dan has spent over a decade building transformative insights capabilities to help organisations orient towards true customer-centricity.

1:11 pm - 1:41 pm

Under the Influence: All is Not What it Seems…

The Growth Distillery Logo
World-first research will be shared that’s set to blow the minds of even the most experienced marketers and agency leaders. Guests should prepare to have their traditional frames of reference shattered as one of only two global sensory illusionists also takes to the stage. Prepare to get comfortable feeling uncomfortable, to unshackle yourself from the false truisms around influence and let go of any past preconceptions around this fundamental part of brand building.