Brian Gallagher

Brian Gallagher

Independent Chairman, Boomtown

Brian Gallagher is the independent Chairman of Boomtown, a media collective powered by SCA, WIN, Seven, ACM, ARN, News Corp and Imparja. Boomtown’s purpose is to promote the brand growth opportunities and benefits of regional Australia living outside the 5 cap cities. Prior to this Brian was the Chief Sales Officer at Southern Cross Austereo. Brian is a strategically focused executive with over 30 years of experience in leading broadcast and digital media companies. Brian has strong commercial and technical experience across both metro and regional media. He has worked in audio, free to air TV, pay tv, content marketing and production, technical broadcast, programmatic trading as well as broader entrepreneurial and global media strategy, for both established and start-up companies in Australia and globally.

10:35 am - 11:05 am

Eff-off! The Efficiency Panel

Two top CMOs will join Boomtown's Chairman and The Ideas Business' founder to talk about the importance of efficiency. We'll cut through the bullsh*t and hear first-hand from some of the nation's leading brands about how they actively pursue efficiency through finding oft-ignored additional audiences. Presented by media collective Boomtown, you'll hear real stories from brands about their results from treating consumers outside the five metro's with more respect — with absolutely no spin.