Aimee Edwards

Aimee Edwards

Journalist, B&T

Aimee is an experienced media and advertising journalist, with a particular focus on sports partnerships, DE&I, politics and experiential marketing. A self-published non-fiction author, prior to joining B&T, Aimee worked as a media researcher.

From writing about emerging changes and trends in the media industry and heading up research projects, her most notable work centered around the representation of female voices in the sports media industry.

1:40 pm - 2:10 pm

THE WORK: Wieden + Kennedy & CJ CheilJedang (bibigo)

CJ CheilJedang's Head of Global Brand Group, Executive Vice President jets in from South Korea to join Wieden + Kennedy's Tokyo/Seoul President Yosuke Suzuki to unpack the strategy and impact so far around taking its local bibigo brand global. From a Lakers partnership to a 'Live Delicious' campaign - this session is set to get creative juices flowing!