Tuesday 4th June 2024
Key Note
Partner Showcase and Networking
Registration, tea and coffee
Welcome to Country
Body Image. The Scourge of The Next Generation. Whose Responsibility Is It?
Brands, marketers and platforms alike must prioritise, strengthen and lead the way when it comes to inclusion within their content, while at the same time reflecting the audiences they serve.
So, why is it still not a priority? And whose responsibility is it?
Join Sunita Gloster AM in discussion with body image pioneer and 2023 Australian of the Year Taryn Brumfitt, alongside Pinterest Managing Director Melinda Petrunoff, as they shine a light on the responsibility the industry has in championing and embracing inclusion.
Handing Over Creative Control: Inside Alone Australia
Hear from the extraordinary Gina Chick, 2023’s Alone Australia winner, along with representatives from SBS and ITV about what went into making the show in one of Australia's most unforgiving natural environments and the lessons for brands in being willing to relinquish an element of creative control.
Global CMO Keynote: The Temptations of the Modern Marketer
It's never been tougher for marketers to develop great creative work that drives the brand and the business. However, the constant and evolving factors pushing and shoving marketers in all sorts of directions make it harder to resist temptations. But how do you juggle the lure of the new with the good old fundamentals? In this entertaining presentation, marketing legend Fernando Machado will share how marketing folks can avoid confusion and stay focused on the core things that may not seem that sexy, but can create a real difference.
Aussie NBA Legend Talks Triumphs, Turbulence & Resilience
Iconic Australian basketball champion Luc Longley AM will take to the stage in a candid fireside chat with award-winning journalist, author and sports writer Samantha Lane. The former Chicago Bulls pro will discuss what it takes to be a trailblazer, and what role gut instinct, self belief and mentors have within this. Longley, who is now an Australian professional basketball coach, will also talk about searching for strength in times of adversity, and how you adapt to challenges that can’t be overcome.
Light Lunch served
Reef Auditorium C
June 4, 2024
When Sport & Culture Collide
Next generation sports fans in Australia are rapidly consuming content and are hungry for more sports than ever before. With basketball being the game on everyone’s lips - thanks to participation, viewership and fandom skyrocketing - it's time to delve in to what authentic fan connection looks like, as well as why the intersection of sport and culture is so crucial.
OG Skincare Brand Pond's Shares Routine for Heritage Success
Pond's Global Brand Director is one of a top trio looking at reimagining a 170-year-old heritage brand for a new generation. Armed with an historic and iconic brand legacy, the Unilever-owned skincare giant is just as strong and radiant now as it was back in 1846. But what is its secret?
Why Brené Brown Makes Me Frown
Slingshot's MD reckons it's time we stopped talking as much about struggle and vulnerability and spoke more about personal agency and facing up to your own challenges. Shall we put the vulnerability back in the personal wardrobe with crocs and crop tops and put our work clothes back on?
Behind The Lens; Risk and Resilience
Join filmmaker and director of Netflix's smash documentary ONEFOUR: Against All Odds Gabriel Gasparinatos (Revolver), and Kiwi film director Zoë McIntosh (Sweetshop NZ), the director behind feature-length documentary, Stylebender, as they unpick some of the traits and skills needed to succeed in the cut-throat world of filmmaking
Why Building Brands Means Advertising Less
Thinkerbell founder and consumer psychologist Adam Ferrier argues that a focus on advertising is the tax you pay for not having a remarkable product and that the world's best brands create more remarkable moments through everything but advertising. Join the ever-intriguing Ferrier as he unpacks what this means for brands and the entire advertising industry.
Take Some Risks as We’ll All Be Dead Soon Enough
Relevance, business model threats and WTF are we doing beyond making ads?
Rainforest Auditorium B
June 4, 2024
Once Upon a Time
Privileged to be brought up in the culture of his Maori ancestors, director and Cinematographer Ray Edwards is a firm believer that cultural stories hold the wisdom of generations. Flying in from New Zealand, join Edwards as he explores the intersection of creative storytelling in personal and professional life.
The Risk And Reward Of National And Local Pride In Advertising
IAG's Chief Customer and Marketing Officer takes a look at the concept of "being Australian" — which is far more nuanced than past advertising has suggested. This session will explore learnings from deep customer and community insights, to show how celebrating national and local pride can better connect with and reach more Australians.
Holy Shit! The Importance Of Adding Risk To Your Marketing Mix
Is the increasingly rigorous application of marketing science in Australia the end of risk taking in the marketing mix? Or, is it the opposite, and the principles of marketing effectiveness actually require us to roll the dice on some of our decision making to deliver above expectation results?
To Pitch or Not to Pitch - Wrong Fuckin' Question!
Join a top Marketer, a leading Global Marketing Consultant and a well-known agency CEO who have been in more pitches than there have been cans drunk in Cairns as they explain why to pitch, why not to pitch, and what needs to change on both sides.
Firing Up - A Look at Tomorrow's Media Agency
Join the leading lights of some of Australia's top media agencies, and Media Federation of Australia Board directors, as they discuss the transformation of media agencies and where the industry is heading.
AI Is Ripping Apart The Ad World, And Damn, Isn't It About Time
For over a decade, machine learning has suffocated the creativity that once defined our industry. Yet, in an ironic twist, AI — machine learning's sibling — might be our beacon. This technology, previously a dampener, now holds the potential to revive our industry. AI doesn't just challenge traditional advertising; it offers a blank slate, an opportunity ripe for rejuvenation and reinvention.
Afternoon Hemingway's
June 4, 2024
Under the Influence: All is Not What it Seems…
The Growth Distillery will kick off the Hemingway's track with drinks, snacks and a mind-altering experience.
World-first research will then be shared that’s set to blow the minds of even the most experienced marketers and agency leaders. Guests should prepare to have their traditional frames of reference shattered as one of only two global sensory illusionists also takes to the stage. Prepare to get comfortable feeling uncomfortable, to unshackle yourself from the false truisms around influence and let go of any past preconceptions around this fundamental part of brand building.
THE WORK: Eat my Dust: Doritos Unpacked
PepsiCo ANZ's Marketing Director, Snack Brands and VaynerMedia’s Head of Creative & Consulting unpack The Work. More detail soon.
"Swear in Your F***ing Ads: The Power of Profanity
We can't use profanity in advertising. Or can we? A Lecturer and top ECD tell all in this insightful and engaging seminar drawing upon decades of global research looking at the history of swearing, the multitude benefits of profanity and the brands that have successfully used it in their advertising. You'll learn how swearing makes you physically stronger, more enduring, more intelligent, more trustworthy, more relatable and even helps close the gender gap."
Young Guns Versus Old Guard: Who Adds More Value to Our Industry?
What is more important to the advertising industry? Seasoned experience or fresh thinking? Debate Club, supported by IAB Australia, will feature some of the industry’s future leaders and legends to debate this question. However, not all will be as it seems as young debaters champion the cause of the Old Guard, while seasoned industry experts advocate for the Young Guns.
Have You Been Paying Attention?
Join a panel with surprise guests as they’re quizzed on industry trends, media tips and talking points from Cannes in Cairns, while keeping a track of the hits on Buzzword Bingo. Do you have what it takes to be crowned the Buzzword Bingo Bandit of 2024?
Tuesday 4th June 2024
Key Notes
MC Welcome
Keeva Stratton
Brand Strategist and Founder, Quip
Once Upon a Time
Privileged to be brought up in the culture of his Maori ancestors, director and Cinematographer Ray Edwards is a firm believer that cultural stories hold the wisdom of generations. Flying in from New Zealand, join Edwards as he explores the intersection of creative storytelling in personal and professional life.
Ray Edwards
Director and Cinematographer
The Risk And Reward Of National And Local Pride In Advertising
IAG's Chief Customer and Marketing Officer takes a look at the concept of "being Australian" — which is far more nuanced than past advertising has suggested. This session will explore learnings from deep customer and community insights, to show how celebrating national and local pride can better connect with and reach more Australians.
Michelle Klein
Chief Customer and Marketing Officer, IAG
Holy Shit! The Importance Of Adding Risk To Your Marketing Mix
Is the increasingly rigorous application of marketing science in Australia the end of risk taking in the marketing mix? Or, is it the opposite, and the principles of marketing effectiveness actually require us to roll the dice on some of our decision making to deliver above expectation results?
Robbie Brammall
Director of Marketing and Communications, Museum of Old and New Art (MONA)
Ruth Haffenden
Global Head of Brand and Marketing, Boody
Susan Coghill
Chief Marketing Officer, Tourism Australia
Kristy Bloomfield
Senior Vice President Global Marketing, Lyre's Spirit Co
To Pitch or Not to Pitch - Wrong Fuckin' Question!
Join a top Marketer, a leading Global Marketing Consultant and a well-known agency CEO who have been in more pitches than there have been cans drunk in Cairns as they explain why to pitch, why not to pitch, and what needs to change on both sides.
Ed Stening
Chief Marketing Officer
Kylie Ridler–Dutton
Senior Global Consultant, TrinityP3
Jim Ingram
National Chief Creative & Founder Thinkerbell
Firing Up - A Look at Tomorrow's Media Agency
Join the leading lights of some of Australia's top media agencies, and Media Federation of Australia Board directors, as they discuss the transformation of media agencies and where the industry is heading.
Peter Horgan
CEO, Omnicom Media Group Australia and New Zealand
Virginia Hyland
CEO, Havas Media Network Australia
Mark Coad
Chief Executive Officer IPG Mediabrands, Australia
Sophie Madden
CEO of the Media Federation of Australia
AI Is Ripping Apart The Ad World, And Damn, Isn't It About Time
For over a decade, machine learning has suffocated the creativity that once defined our industry. Yet, in an ironic twist, AI — machine learning's sibling — might be our beacon. This technology, previously a dampener, now holds the potential to revive our industry. AI doesn't just challenge traditional advertising; it offers a blank slate, an opportunity ripe for rejuvenation and reinvention.
Pip Bingemann
Co-Founder, Springboards.ai
Closing remarks
Keeva Stratton
Brand Strategist and Founder, Quip