Tuesday 4th June 2024

Key Note

DAY 1 - Keynotes June 4, 2024
8:00 am - 8:45 am

Partner Showcase and Networking

Registration, tea and coffee

8:45 am - 8:55 am

Welcome to Country

8:55 am - 9:00 am

MC Welcome

9:00 am - 9:45 am

Opening - Pinterest Feat. Special guest

Pintrest Logo

9:47 am - 10:32 am

Handing Over Creative Control: Inside Alone Australia

Hear from the extraordinary Gina Chick, 2023’s Alone Australia winner, along with representatives from SBS and ITV about what went into making the show in one of Australia's most unforgiving natural environments and the lessons for brands in being willing to relinquish an element of creative control.

10:34 am - 11:04 am

Global CMO Keynote: The Temptations of the Modern Marketer

It's never been tougher for marketers to develop great creative work that drives the brand and the business. However, the constant and evolving factors pushing and shoving marketers in all sorts of directions make it harder to resist temptations. But how do you juggle the lure of the new with the good old fundamentals? In this entertaining presentation, marketing legend Fernando Machado will share how marketing folks can avoid confusion and stay focused on the core things that may not seem that sexy, but can create a real difference.

11:06 am - 11:36 am

The Last Acceptable Prejudice

Cannes in Cairns regular Jane Caro is set to take the stage again for another electrifying and unmissable keynote.

11:38 am - 12:08 pm

Aussie NBA Legend Talks Triumphs, Turbulence & Resilience

Iconic Australian basketball champion Luc Longley AM will take to the stage in a candid fireside chat with award-winning journalist, author and sports writer Samantha Lane. The former Chicago Bulls pro will discuss what it takes to be a trailblazer, and what role gut instinct, self belief and mentors have within this. Longley, who is now an Australian professional basketball coach, will also talk about searching for strength in times of adversity, and how you adapt to challenges that can’t be overcome.

12:08 pm - 12:10 pm

Closing Remarks

12:10 pm - 1:10 pm

Light Lunch served

Reef Auditorium C

June 4, 2024

Day 1 - Reef Auditorium C June 4, 2024
1:46 pm - 2:16 pm

OG Skincare Brand Pond's Shares Routine for Heritage Success

Pond's Global Brand Director is one of a top trio looking at reimagining a 170-year-old heritage brand for a new generation. Armed with an historic and iconic brand legacy, the Unilever-owned skincare giant is just as strong and radiant now as it was back in 1846. But what is its secret?

2:21 pm - 2:51 pm

Why Brené Brown Makes Me Frown

Slingshot's MD reckons it's time we stopped talking as much about struggle and vulnerability and spoke more about personal agency and facing up to your own challenges. Shall we put the vulnerability back in the personal wardrobe with crocs and crop tops and put our work clothes back on?

2:56 pm - 3:26 pm

Behind The Lens; Risk and Resilience

Join filmmaker and director of Netflix's smash documentary ONEFOUR: Against All Odds Gabriel Gasparinatos (Revolver), and Kiwi film director Zoë McIntosh (Sweetshop NZ), the director behind feature-length documentary, Stylebender, as they unpick some of the traits and skills needed to succeed in the cut-throat world of filmmaking

3:31 pm - 4:01 pm

Why Building Brands Means Advertising Less

Thinkerbell founder and consumer psychologist Adam Ferrier argues that a focus on advertising is the tax you pay for not having a remarkable product and that the world's best brands create more remarkable moments through everything but advertising. Join the ever-intriguiging Ferrier as he unpacks what this means for brands and the entire advertising industry.

4:06 pm - 4:36 pm

Metamorphosis. Agency Models in Flux

President, Wieden + Kennedy APAC, CEO Finch and CEO Dentsu Creative, unravel, explore and give unique examples of how creative agencies and production houses are evolving and taking on a fascinating spectrum of weird and wonderful gigs.

4:36 pm - 4:40 pm

Closing remarks

Rainforest Auditorium B

June 4, 2024

Day 1 - Rainforest Auditorium B June 4, 2024
1:11 pm - 1:41 pm

Once Upon a Time

Privileged to be brought up in the culture of his Maori ancestors, director and Cinematographer Ray Edwards is a firm believer that cultural stories hold the wisdom of generations. Flying in from New Zealand, join Edwards as he explores the intersection of creative storytelling in personal and professional life.

1:46 pm - 2:16 pm

The Risk And Reward Of National And Local Pride In Advertising

IAG's Chief Customer and Marketing Officer takes a look at the concept of "being Australian" — which is far more nuanced than past advertising has suggested. This session will explore learnings from deep customer and community insights, to show how celebrating national and local pride can better connect with and reach more Australians.

2:21 pm - 2:51 pm

Holy Shit! The Importance Of Adding Risk To Your Marketing Mix

Is the increasingly rigorous application of marketing science in Australia the end of risk taking in the marketing mix? Or, is it the opposite, and the principles of marketing effectiveness actually require us to roll the dice on some of our decision making to deliver above expectation results?

2:56 pm - 3:26 pm

To Pitch or Not to Pitch - Wrong Fuckin' Question!

Join Lion's Chief Growth Officer, Ed Stening and a Global Marketing Consultant who have been in more pitches than there have been cans drunk in Cairns as they explained why they pitch, why they don't pitch and what needs to change on both sides. Three people, three questions, a three-way dialogue and awesome questions from the audience.

3:31 pm - 4:01 pm

The Pain and Pleasure of Tomorrow's Media Agency

Join some of the biggest power players in the thriving media space, including Havas Media Network CEO Virginia Hyland and other Media Federation of Australia members as they talk about what's to come for the sector.

4:06 pm - 4:36 pm

AI Is Ripping Apart The Ad World, And Damn, Isn't It About Time

For over a decade, machine learning has suffocated the creativity that once defined our industry. Yet, in an ironic twist, AI — machine learning's sibling — might be our beacon. This technology, previously a dampener, now holds the potential to revive our industry. AI doesn't just challenge traditional advertising; it offers a blank slate, an opportunity ripe for rejuvenation and reinvention.

4:36 pm - 4:40 pm

Closing remarks

Afternoon Hemingway's

June 4, 2024

Day 1 - Afternoon Hemingways June 4, 2024
1:11 pm - 1:41 pm

Under the Influence: All is Not What it Seems…

The Growth Distillery Logo
World-first research will be shared that’s set to blow the minds of even the most experienced marketers and agency leaders. Guests should prepare to have their traditional frames of reference shattered as one of only two global sensory illusionists also takes to the stage. Prepare to get comfortable feeling uncomfortable, to unshackle yourself from the false truisms around influence and let go of any past preconceptions around this fundamental part of brand building.

1:46 pm - 2:16 pm

THE WORK: Eat my Dust: Doritos Unpacked

PepsiCo’s Chief Marketing Officer ANZ, Snacks & Beverages and VaynerMedia’s Head of Creative & Consulting unpack The Work. More detail soon.

2:21 pm - 2:51 pm

Session announced soon

2:56 pm - 3:26 pm

Swear in Your F***ing Ads: The Power of Profanity

We can't use profanity in advertising. Or can we? A Lecturer and top ECD tell all in this insightful and engaging seminar drawing upon decades of global research looking at the history of swearing, the multitude benefits of profanity and the brands that have successfully used it in their advertising. You'll learn how swearing makes you physically stronger, more enduring, more intelligent, more trustworthy, more relatable and even helps close the gender gap.

3:31 pm - 4:01 pm

Young Guns Versus Old Guard: Who Adds More Value to Our Industry?

What is more important to the advertising industry? Seasoned experience or fresh thinking? Debate Club, supported by IAB Australia, will feature some of the industry’s future leaders and legends to debate this question. However, not all will be as it seems as young debaters champion the cause of the Old Guard, while seasoned industry experts advocate for the Young Guns.

4:06 pm - 4:36 pm

Session Announced Soon

GUMGUM logo

Tuesday 4th June 2024

Key Notes

1:10 pm - 1:11 pm

MC Welcome

Keeva Stratton
Brand Strategist and Founder, Quip

1:11 pm - 1:41 pm

Once Upon a Time

Privileged to be brought up in the culture of his Maori ancestors, director and Cinematographer Ray Edwards is a firm believer that cultural stories hold the wisdom of generations. Flying in from New Zealand, join Edwards as he explores the intersection of creative storytelling in personal and professional life.

Ray Edwards
Director and Cinematographer

1:46 pm - 2:16 pm

The Risk And Reward Of National And Local Pride In Advertising

IAG's Chief Customer and Marketing Officer takes a look at the concept of "being Australian" — which is far more nuanced than past advertising has suggested. This session will explore learnings from deep customer and community insights, to show how celebrating national and local pride can better connect with and reach more Australians.

Michelle Klein
Chief Customer and Marketing Officer, IAG

2:21 pm - 2:51 pm

Holy Shit! The Importance Of Adding Risk To Your Marketing Mix

Is the increasingly rigorous application of marketing science in Australia the end of risk taking in the marketing mix? Or, is it the opposite, and the principles of marketing effectiveness actually require us to roll the dice on some of our decision making to deliver above expectation results?

Robbie Bramall
Director of Marketing and Communications, Museum of Old and New Art (MONA)

Ruth Haffenden
Global Head of Brand and Marketing, Boody

Susan Coghill
Chief Marketing Officer, Tourism Australia

2:56 pm - 3:26 pm

To Pitch or Not to Pitch - Wrong Fuckin' Question!

Join Lion's Chief Growth Officer, Ed Stening and a Global Marketing Consultant who have been in more pitches than there have been cans drunk in Cairns as they explained why they pitch, why they don't pitch and what needs to change on both sides. Three people, three questions, a three-way dialogue and awesome questions from the audience.

Anubha Sahasrabuddhe
CGO, Lion

Ed Stening
Chief Marketing Officer

Kylie Ridler–Dutton
Senior Global Consultant, TrinityP3

3:31 pm - 4:01 pm

The Pain and Pleasure of Tomorrow's Media Agency

Join some of the biggest power players in the thriving media space, including Havas Media Network CEO Virginia Hyland and other Media Federation of Australia members as they talk about what's to come for the sector.

Aimee Buchanan
GroupM Australia & New Zealand CEO

Melissa Fein
CEO, Initiative Australia

Peter Horgan
CEO, Omnicom Media Group Australia and New Zealand

Virginia Hyland
CEO, Havas Media Network Australia

4:06 pm - 4:36 pm

AI Is Ripping Apart The Ad World, And Damn, Isn't It About Time

For over a decade, machine learning has suffocated the creativity that once defined our industry. Yet, in an ironic twist, AI — machine learning's sibling — might be our beacon. This technology, previously a dampener, now holds the potential to revive our industry. AI doesn't just challenge traditional advertising; it offers a blank slate, an opportunity ripe for rejuvenation and reinvention.

Pip Bingemann
Co-Founder, Springboards.ai

4:36 pm - 4:40 pm

Closing remarks

Keeva Stratton
Brand Strategist and Founder, Quip