Wednesday, 5 June 2024

9:00 am - 9:55 am

Partner Showcase and Networking

Registration, tea and coffee



Auditorium C

9:55 am - 10:00 am

MC Welcome

Jules Steer
Director Cairns Tropical Writers’ Festival

10:00 am - 10:30 am

Experience Over Exposure

What do Joe Jonas shitting his pants, a 78-year-old tackle shop owner with a naughty streak and a tropical Fijian holiday have in common? They were some of the most highly engaged pieces of content from KIIS FM’s #1 drive show Will & Woody. Join the boys along with Fiji Airway’s senior marketer Christina Templin as they unpack their unexpected roles as influencers and how to go beyond the brief to deliver an experience of a brand.

Christina Templin
Senior Manager Global Marketing Fiji Airways

Lauren Joyce
ARN Chief Strategy & Connections Officer

Will & Woody
KIIS Network’s National Drive show

10:35 am - 11:05 am

Good Intentions vs Taking Action. How Credible Are You?

Corporate responsibility and sustainability are now paramount. Brands and businesses must rigorously challenge their choices around purpose and profit and adapt to purpose-led growth - not BS buzzwords with no depth or impact. But what does authentic and credible action look like? Prepare to walk away from this session motivated, fired up and ready to do much more than you're doing now.

Jenn Chin
Global Director Purpose-Led Impact, Uncommon Kind

Sean Sowerby
Former TV Journalist, Head of Content & PR Sunday Gravy

Andy Ridley
Founding CEO at Citizens of the Great Barrier Reef, Founding CEO of Earth Hour

11:10 am - 11:40 am

Creator Marketing Trends You Can’t Ignore… And Those You Can.

Join a Creator and Bake Off Semi-Finalist along with a top CMO as they discuss with Australia's trusted authority on the creator economy as they star on a panel with a difference. Lund will deliver five rapid-fire snapshots of creator marketing trends being pioneered by global brands before consulting with our expert panel and audience’s bullsh*t detector to determine… Is this marketing trend fleeting or the future?

Hoda Alzubaidi
General Manager & publisher Travel Weekly, Content creator and TV food and travel personality

Jules Lund
Founder, TRIBE Creator Solutions

Serena Leith
Global Marketing Director, Australia & New Zealand, TikTok

11:45 am - 12:15 pm

A New Era of Brand Building - WTF Does This Mean?

Flying in from South Korea, the Head of Global Brand Group and EVP of food giant CJ CheilJedang, joins Pernod Ricard's Global Marketing Director and the Head of Brand at a medical cannabis company and Australia’s fastest growing technology, Montu, to share candid and fascinating insights around brand building. With experienced adlander Lou Barrett moderating, this session is not to be missed.

Lou Barrett
Managing Director, National Sales, News Corp Australia

Eric Thomson
Global Marketing Director / CMO, Pernod Ricard Winemakers

Shawn Park
Head of Global Brand Group, Executive Vice President, CJ CheilJedang Headquarters

Zoë Phillips
Head of Brand @ Montu & Alternaleaf. Global Brand Leader. Rebel, Nike, Intel, MSFT, Playstation

12:15 pm - 12:17 pm

Close for lunch

Jules Steer
Director Cairns Tropical Writers’ Festival

12:15 pm - 1:15 pm

Light Lunch served


Auditorium B

9:55 am - 10:00 am

MC Welcome

Keeva Stratton
Brand Strategist and Founder, Quip

10:00 am - 10:30 am

Decoding Five Years of Total Video Transformation

Former Warner Bros Discovery exec turned marketing scientist Peter Hammer will share exclusive new research from the Total Video ContentFX report — a research project developed by the Marketing Scientist Group comparing data from 2018 and 2023 — using an independent study of more than 3,000 Australian video viewers to paint a vivid one-day picture of video content viewing habits.

Peter Hammer
Managing Director, Marketing Scientist Group

10:35 am - 11:05 am

Eff-off! The Efficiency Panel

Two top CMOs will join Boomtown's Chairman and The Ideas Business' founder to talk about the importance of efficiency. We'll cut through the bullsh*t and hear first-hand from some of the nation's leading brands about how they actively pursue efficiency through finding oft-ignored additional audiences. Presented by media collective Boomtown, you'll hear real stories from brands about their results from treating consumers outside the five metro's with more respect — with absolutely no spin.

Brian Gallagher
Independent Chairman, Boomtown

Kirsten Hasler
Head of Marketing, AU&NZ IKEA

Wade Kingsley
Founder The Ideas Business

Adam Ballesty
CMO, GM, Growth Consultant

11:10 am - 11:40 am

We Saw, We Came & We're Conquering - Depths Behind The Indie Takeover

Three indie agency hotshots join IMAA head honcho Sam Buchanan for a chat that will go far beyond the buzzwords about the rise of the indies. The quartet will go in-depth to show why and how the nation's best indies are evolving and disrupting the industry.

Ange Collins
Founding Director, Adllins Media

Mike Wilson
Chairman, Hatched

Sam Buchanan
Chief Executive Officer, Independent Media Agencies Australia (IMAA)

Tamra Forde
Director and Owner, Ten Four Media

11:45 am - 12:15 pm

From Fad to Fortune

Unlikely business leader Ant Morell has built a $100m global business out of Unleashing Free Spirits. BOUNCEinc is a brand loved by kids, respected by parents, and used as a training ground by some of the words elite freestyle athletes. So how does a potentially dorky warehouse full of trampolines come to be a category-defining leader that dominates a growing global market? It’s a story of adrenaline, passion, and failure-fuelled success. This is an unmissable story of reading and misreading market trends, excessive cocktail bills, expensive mistakes, and the power of the human connection to unite people and build something special.

Ant Morell
Co-Founder, Head of Brand, BOUNCEinc

12:15 pm - 12:17 pm

Close for lunch

Keeva Stratton
Brand Strategist and Founder, Quip

12:15 pm - 1:15 pm

Light Lunch served



1:15 pm - 1:20 pm

MC Opening Remarks

Chris Taylor
Imposter-in-Chief, B&T

1:20 pm - 1:50 pm

Ethics And Advertising. Can They Coexist?

Gruen Star and Campaign Edge ECD, Dee Madigan, digs into the notion that advertising is to blame for everything from fake news to childhood obesity and gambling. Are we in a truly evil profession? Is there anything redemptive in what we do or are we all going to burn in hell?

Dee Madigan
Executive Creative Director, Campaign Edge

1:50 pm - 2:20 pm

You're Paying Attention to the Wrong Kind of Attention

Introducing the power of Passive Attention.
Attention spans are shrinking and everyone’s trying to break through in a rapidly changing landscape. In an effort to win, many try to outshout the competition. But if you’re only looking to be the loudest voice, you’re leaving a world of unlocked value on the table. In this session we’ll hear the latest research that shows a more holistic approach is the key to gaining real, quality attention - and achieving better business outcomes.
Pinterest logo

Dr Karen Nelson-Field
Founder & CEO, Amplified Intelligence

Stacy Wright Malone
VP of Global Business Marketing, Pinterest

2:20 pm - 2:50 pm

How We KIC Started Fandom

Join founders Steph and Laura of health and wellness app Kic and LiSTNR podcast KICPOD to hear how they went from 0 to their first 50,000 fans. They'll share the stories of success and failure along the way, detailing how a core part of their strategy has been evolving their social content into longer form content creation, through their KICPOD podcast. Moderated by industry stalwart Grant Tothill, the session will explore how the rise of the creator economy has evolved the focus of marketers to deepen customer engagement through fandom and compelling content, and why audio content is becoming far stickier for fans and consumer brands alike.
LisTNR logo
The two KIC founders and podcast hosts Steph Claire Smith and Laura Henshaw are set to bring the house down in this keynote.

Laura Henshaw
CEO and Co-Founder, Kic

Steph Claire Smith
CCO and Co-Founder, Kic

Grant Tothill
Executive Head, LiSTNR Podcasts at SCA

2:55 pm - 3:25 pm

The Last Acceptable Prejudice

Cannes in Cairns regular Jane Caro is set to take the stage again for another electrifying and unmissable keynote.

Jane Caro AM
Author, Social Commentator, Walkley Winner, Speaker and Broadcaster

3:30 pm - 3:45 pm

Social Media Reform Is Critical, But What Can The Industry Do?

The ‘36 Months’ movement, aims to build a collective voice, advocating to raise the minimum age for social media citizenship from 13 to 16 years. Within hours of launching, it created a media storm and caught the nation's attention, garnering support from educators, parents, brands and politicians, including Prime Minister Anthony Albanese, in the process. This unmissable session will reveal the latest update on the social movement and advise how exactly the marketing and media industry can help.

Rob Galluzzo
CEO, Finch

Michael “Wippa” Wipfli
Nova FM Sydney breakfast show and Co founder of 36 Months

Simone Gupta
Co-founder Supermassive

3:50 pm - 4:20 pm

It's Not My Job To Be Interested In You - It's Your Job To Be Interesting

TV producer-turned author, CEO whisperer, and keynote speaker, Maz Farrelly argues that if you can’t create impact, influence and grab and hold audience attention, you’re dead in the water. Go home, bake sourdough, learn golf. Prepare to leave this session with the tools to take on any pitch, float any idea or take any product to market, in a captivating way.

Maz Farrelly
Ex TV Producer Now Keynote Speaker

4:20 pm - 4:25 pm

Closing remarks

Chris Taylor
Imposter-in-Chief, B&T



1:15 pm - 1:20 pm

MC Opening Remarks

Venessa Hunt
Director, Commercial Strategy and Growth, ARN

1:20 pm - 1:50 pm

The Day of Deals is Doomed

Joined storied adlander Mat Baxter and B&T's seasoned Features and Analysis Editor as they discuss why media deals are the worst thing for the future health of marketing and agencies.

Mat Baxter
CEO APAC Mutinex

Arvind Hickman
Features and Analysis Editor, B&T

1:50 pm - 2:20 pm

How Cultural Fluidity Helps Coca-Cola Keep it Real

Join two seasoned and celebrated creatives as they unpack the colliding worlds where brand magic meets the intersections of culture.This session will look at the secret sauce of global ideas that become local and local ideas that become global, how to keep a timeless brand timely and the story behind Coke Studio Philippines' latest boundary-pushing efforts.

Adam Ross
Senior Director, Creative Strategy ASEAN and South Pacific region, Coca-Cola

Nikhil Panjwani
Regional ECD, Ogilvy Singapore

2:20 pm - 2:50 pm

This Industry Is A Waste Of Space

Two big network misfits, with over 40 years of collective global experience and dozens of Effies to their names, invite you to join the rebellion against wasted opportunity. For an insider perspective on how to overcome today’s ‘do more with less’ reality without adding to mounting pile of marketing waste - plus tips on how to counter the trend towards dull, conservative work with real world lessons from hugely successful campaigns - this session is not to be missed.

Cam Blackley
Creative Founder Bureau of Everything

Emily Taylor
Strategic Founder Bureau of Everything & Gruen Panelist

3:00 pm - 3:30 pm

Five Lessons Being A Stand-up Comedian In New York Taught Me About Winning Pitches

This comedian and digital marketer uses standup comedy to illustrate the importance of combining communication with humour. Is pitching to clients just like performing a tight-five on the 10pm time slot at the New York Comedy Club? This witty session will see Williams give a whistle-stop tour of her adventures as a stand-up comic and is not to be missed!

Katherine-Therese Williams
Standup Comedian and Former Media Agency Exec

3:30 pm - 4:00 pm

Balance is Bullshit: Working Parents Need a Village

With 80% of working parents having considered leaving the media industry, this essential and thought-provoking panel will examine why the statistic matters and what can and should be done about it.

Kim Portrate
CEO, ThinkTV

Lauren Thornborough
Co-Founder, The Village; and Client Partner, UM

Louise Wilson
Co-Founder, The Village; and Head of New and Emerging Business, LinkedIn

Chris Freel
Group Director Sales AU, oOh! Media

4:00 pm - 4:05 pm

Closing remarks

Venessa Hunt
Director, Commercial Strategy and Growth, ARN


4:05 pm - 5:35 pm

GumGum Happy Hour at Hemingway's

Sponsored by

6:00 pm - 10:00 pm

Cairns Extra