Tuesday, 4 June 2024

KEYNOTES

8:00 am - 8:45 am

Partner Showcase and Networking

Registration, tea and coffee

8:45 am - 8:55 am

Welcome to Country

8:55 am - 9:00 am

MC Welcome

Chris Taylor
Imposter-in-Chief, B&T

9:00 am - 9:45 am

Body Image. The Scourge of The Next Generation. Whose Responsibility Is It?

Brands, marketers and platforms alike must prioritise, strengthen and lead the way when it comes to inclusion within their content, while at the same time reflecting the audiences they serve. So, why is it still not a priority? And whose responsibility is it? Join Sunita Gloster AM in discussion with body image pioneer and 2023 Australian of the Year Taryn Brumfitt, alongside Pinterest Managing Director Melinda Petrunoff, as they shine a light on the responsibility the industry has in championing and embracing inclusion.
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Melinda Petrunoff
Country Manager for Australia and New Zealand, Pinterest

Sunita Gloster AM

Taryn Brumfitt
Bestselling Author, Award-Winning Filmmaker, Australian of the Year in 2023

9:45 am - 10:30 am

Handing Over Creative Control: Inside Alone Australia

Hear from the extraordinary Gina Chick, 2023’s Alone Australia winner, along with representatives from SBS and ITV about what went into making the show in one of Australia's most unforgiving natural environments and the lessons for brands in being willing to relinquish an element of creative control.

Gina Chick
Adventurer, Writer and Rewilding Facilitator

Beth Hart
Chief Content Officer, ITV Studios

Joseph Maxwell
Head of Unscripted, SBS

Sofia Geraghty
Senior Reporter, B&T

10:30 am - 11:00 am

Global CMO Keynote: The Temptations of the Modern Marketer

It's never been tougher for marketers to develop great creative work that drives the brand and the business. However, the constant and evolving factors pushing and shoving marketers in all sorts of directions make it harder to resist temptations. But how do you juggle the lure of the new with the good old fundamentals? In this entertaining presentation, marketing legend Fernando Machado will share how marketing folks can avoid confusion and stay focused on the core things that may not seem that sexy, but can create a real difference.

Fernando Machado
Global Marketing Advisor, Ex-Burger King, NotCo & Activision Blizzard Global CMO, & Operating Partner Garnett Station Partners

11:05 am - 11:35 am

Aussie NBA Legend Talks Triumphs, Turbulence & Resilience

Iconic Australian basketball champion Luc Longley AM will take to the stage in a candid fireside chat with award-winning journalist, author and sports writer Samantha Lane. The former Chicago Bulls pro will discuss what it takes to be a trailblazer, and what role gut instinct, self belief and mentors have within this. Longley, who is now an Australian professional basketball coach, will also talk about searching for strength in times of adversity, and how you adapt to challenges that can’t be overcome.

Luc Longley AM
Ex-National Basketball Association (NBA) star and Australian professional basketball coach

Sam Lane
Award-winning Broadcast Journalist

11:35 am - 12:05 pm

Keynote

Lisa Wilkinson
Multi-Award Winning Journalist and TV Host

12:05 pm - 12:10 pm

Closing Remarks

Chris Taylor
Imposter-in-Chief, B&T

12:10 pm - 1:10 pm

Light Lunch served

BREAKOUTS

Reef

Auditorium C

1:10 pm - 1:15 pm

MC Welcome

Matt Fahd
Head of Partnerships, Global Business Solutions for TikTok Australia

1:15 pm - 1:45 pm

When Sport & Culture Collide

Next generation sports fans in Australia are rapidly consuming content and are hungry for more sports than ever before. With basketball being the game on everyone’s lips - thanks to participation, viewership and fandom skyrocketing - it's time to delve in to what authentic fan connection looks like, as well as why the intersection of sport and culture is so crucial.
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Sam Lane
Award-winning Broadcast Journalist

Paul Smith
Owner & Founder, Total Sports & Entertainment

Rapthi Thanapalasingam
Head of Brand & Content Suncorp Group

James Griffiths
Executive Creative Director, Universal Music for Brands

1:50 pm - 2:20 pm

OG Skincare Brand Pond's Shares Routine for Heritage Success

Pond's Global Brand Director is one of a top trio looking at reimagining a 170-year-old heritage brand for a new generation. Armed with an historic and iconic brand legacy, the Unilever-owned skincare giant is just as strong and radiant now as it was back in 1846. But what is its secret?

Jopa Malantic
Global Brand Vice President, Pond's

Rose Herceg

Rose Herceg
President, WPP

David Dahan
Managing Director, WPP@Unilever

2:25 pm - 2:55 pm

Why Brené Brown Makes Me Frown

Slingshot's MD reckons it's time we stopped talking as much about struggle and vulnerability and spoke more about personal agency and facing up to your own challenges. Shall we put the vulnerability back in the personal wardrobe with crocs and crop tops and put our work clothes back on?

Jane Waterhouse
Managing Director, Slingshot Media

3:00 pm - 3:30 pm

Behind The Lens; Risk and Resilience

Join filmmaker and director of Netflix's smash documentary ONEFOUR: Against All Odds Gabriel Gasparinatos (Revolver), and Kiwi film director Zoë McIntosh (Sweetshop NZ), the director behind feature-length documentary, Stylebender, as they unpick some of the traits and skills needed to succeed in the cut-throat world of filmmaking

Gabriel Gasparinatos
Filmmaker

Poppy Reid
Editor In Chief, Rolling Stone ANZ, Variety ANZ & The Brag Media

Zoë McIntosh
Film Director, Sweetshop NZ

3:35 pm - 4:05 pm

Why Building Brands Means Advertising Less

Thinkerbell founder and consumer psychologist Adam Ferrier argues that a focus on advertising is the tax you pay for not having a remarkable product and that the world's best brands create more remarkable moments through everything but advertising. Join the ever-intriguiging Ferrier as he unpacks what this means for brands and the entire advertising industry.

Adam Ferrier
Founder and Chief Thinker, Thinkerbell

4:10 pm - 4:40 pm

Metamorphosis. Agency Models in Flux

President, Wieden + Kennedy APAC, CEO Finch and CEO Dentsu Creative, unravel, explore and give unique examples of how creative agencies and production houses are evolving and taking on a fascinating spectrum of weird and wonderful gigs.

Rob Galluzzo
CEO, Finch

Kirsty Muddle
CEO, Dentsu Creative, Australia & New Zealand

Rachael Ford-Davies
Managing Partner and Executive Producer, Collider

Yosuke Suzuki
President Tokyo/Seoul, Wieden+Kennedy

4:40 pm - 4:45 pm

Closing remarks

Matt Fahd
Gogglebox Star, The Dads and The Docs Podcast host, and Head of Partnerships at TikTok

Rainforest

Auditorium B

1:10 pm - 1:15 pm

MC Welcome

Keeva Stratton
Brand Strategist and Founder, Quip

1:15 pm - 1:45 pm

Once Upon a Time

Privileged to be brought up in the culture of his Maori ancestors, director and Cinematographer Ray Edwards is a firm believer that cultural stories hold the wisdom of generations. Flying in from New Zealand, join Edwards as he explores the intersection of creative storytelling in personal and professional life.

Ray Edwards
Director and Cinematographer

1:50 pm - 2:20 pm

The Risk And Reward Of National And Local Pride In Advertising

IAG's Chief Customer and Marketing Officer takes a look at the concept of "being Australian" — which is far more nuanced than past advertising has suggested. This session will explore learnings from deep customer and community insights, to show how celebrating national and local pride can better connect with and reach more Australians.

Michelle Klein
Chief Customer and Marketing Officer, IAG

2:25 pm - 2:55 pm

Holy Shit! The Importance Of Adding Risk To Your Marketing Mix

Is the increasingly rigorous application of marketing science in Australia the end of risk taking in the marketing mix? Or, is it the opposite, and the principles of marketing effectiveness actually require us to roll the dice on some of our decision making to deliver above expectation results?

Robbie Brammall
Director of Marketing and Communications, Museum of Old and New Art (MONA)

Ruth Haffenden
Global Head of Brand and Marketing, Boody

Susan Coghill
Chief Marketing Officer, Tourism Australia

Kristy Bloomfield
Senior Vice President Global Marketing, Lyre's Spirit Co

3:00 pm - 3:30 pm

To Pitch or Not to Pitch - Wrong Fuckin' Question!

Join a top Marketer, a leading Global Marketing Consultant and wellknown agency CEO who have been in more pitches than there have been cans drunk in Cairns as they explain why pitch, why not to pitch, and what needs to change on both sides.

Margie Reid
CEO Thinkerbell

Ed Stening
Chief Marketing Officer

Kylie Ridler–Dutton
Senior Global Consultant, TrinityP3

3:35 pm - 4:05 pm

Firing Up - A Look at Tomorrow's Media Agency

Join some of the leaders at the forefront of media agency transformation for a discussion on what it means to be a modern media agency and where the industry is heading, in this session with Media Federation of Australia Board directors.

Aimee Buchanan
GroupM Australia & New Zealand CEO

Melissa Fein
CEO, Initiative Australia

Peter Horgan
CEO, Omnicom Media Group Australia and New Zealand

Virginia Hyland
CEO, Havas Media Network Australia

4:10 pm - 4:40 pm

AI Is Ripping Apart The Ad World, And Damn, Isn't It About Time

For over a decade, machine learning has suffocated the creativity that once defined our industry. Yet, in an ironic twist, AI — machine learning's sibling — might be our beacon. This technology, previously a dampener, now holds the potential to revive our industry. AI doesn't just challenge traditional advertising; it offers a blank slate, an opportunity ripe for rejuvenation and reinvention.

Pip Bingemann
Co-Founder, Springboards.ai

4:40 pm - 4:45 pm

Closing remarks

Keeva Stratton
Brand Strategist and Founder, Quip

Hemingway’s

 

12:35 pm - 12:40 pm

MC Welcome

Venessa Hunt
Director, Commercial Strategy and Growth, ARN

12:40 pm - 1:45 pm

Under the Influence: All is Not What it Seems…

The Growth Distillery will kick off the Hemingway's track with drinks, snacks and a mind-altering experience.

World-first research will then be shared that’s set to blow the minds of even the most experienced marketers and agency leaders. Guests should prepare to have their traditional frames of reference shattered as one of only two global sensory illusionists also takes to the stage. Prepare to get comfortable feeling uncomfortable, to unshackle yourself from the false truisms around influence and let go of any past preconceptions around this fundamental part of brand building.
The Growth Distillery Logo

Dan Krigstein
Director of The Growth Distillery and News Corp Australia's Growth Intelligence Centre

Toby Harrison
CSO and Consulting Lead, Ogilvy AUNZ

1:50 pm - 2:20 pm

THE WORK: Eat my Dust: Doritos Unpacked

PepsiCo’s Chief Marketing Officer ANZ, Snacks & Beverages and VaynerMedia’s Head of Creative & Consulting unpack The Work. More detail soon.

Yash Murthy
Head of Creative & Consulting, VaynerMedia Australia

Tracy Hardwick
Marketing Director, PepsiCo ANZ, Snack Brands

2:25 pm - 2:55 pm

"Swear in Your F***ing Ads: The Power of Profanity

We can't use profanity in advertising. Or can we? A Lecturer and top ECD tell all in this insightful and engaging seminar drawing upon decades of global research looking at the history of swearing, the multitude benefits of profanity and the brands that have successfully used it in their advertising. You'll learn how swearing makes you physically stronger, more enduring, more intelligent, more trustworthy, more relatable and even helps close the gender gap."

Dr Jacki Montgomery
Lecturer | Communication, Creative Industries and Screen Media

Matt Batten
Executive Creative Director, Five by Five Australia

3:00 pm - 4:00 pm

"Young Guns Versus Old Guard: Who Adds More Value to Our Industry?

What is more important to the advertising industry? Seasoned experience or fresh thinking? Debate Club, supported by IAB Australia, will feature some of the industry’s future leaders and legends to debate this question. However, not all will be as it seems as young debaters champion the cause of the Old Guard, while seasoned industry experts advocate for the Young Guns."

Jane Caro AM
Author, Social Commentator, Walkley Winner, Speaker and Broadcaster

Josh Faulks
CEO, Australian Association of National Advertisers

Alicia Placer
Sales Director, Excalin

Nate Vella
Senior Digital Strategist, Bench Media

Celine Dinant
Senior Business Manager, The Monkeys

Darragh Butler
Partner Manager, Uber Advertising

Lela Richmond-Johnson
Senior Account Executive Enterprise, Criteo

Angela Smith
CEO, Affinity

4:05 pm - 4:35 pm

Session Announced Soon

GUMGUM logo

4:35 pm - 4:40 pm

Closing remarks

Venessa Hunt
Director, Commercial Strategy and Growth, ARN

NETWORKING

4:45 pm - 5:40 pm

PXYZ x GumGum Happy Hour at Hemingway's

Sponsored by
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5:40 pm - 6:00 pm

Shuttle bus travel to Welcome Party (15-minute trip)

6:00 pm - 10:00 pm

Welcome Party

Presented by
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