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Tuesday, 4 June 2024

KEYNOTES

8:00 am - 8:45 am

Partner Showcase and Networking

Registration, tea and coffee

8:45 am - 8:55 am

Welcome to Country

8:55 am - 9:00 am

MC Welcome

Chris Taylor
Imposter-in-Chief, B&T

9:00 am - 9:45 am

Body Image. The Scourge of The Next Generation. Whose Responsibility Is It?

Brands, marketers and platforms alike must prioritise, strengthen and lead the way when it comes to inclusion within their content, while at the same time reflecting the audiences they serve. So, why is it still not a priority? And whose responsibility is it? Join Sunita Gloster AM in discussion with body image pioneer and 2023 Australian of the Year Taryn Brumfitt, alongside Pinterest Managing Director Melinda Petrunoff, as they shine a light on the responsibility the industry has in championing and embracing inclusion.
Pintrest Logo

Melinda Petrunoff
Country Manager for Australia and New Zealand, Pinterest

Sunita Gloster AM

Taryn Brumfitt
Bestselling Author, Award-Winning Filmmaker, Australian of the Year in 2023

9:45 am - 10:30 am

Handing Over Creative Control: Inside Alone Australia

Hear from the extraordinary Gina Chick, 2023’s Alone Australia winner, along with representatives from SBS and ITV about what went into making the show in one of Australia's most unforgiving natural environments and the lessons for brands in being willing to relinquish an element of creative control.

Gina Chick
Adventurer, Writer and Rewilding Facilitator

Beth Hart
Chief Content Officer, ITV Studios

Joseph Maxwell
Head of Unscripted, SBS

Sofia Geraghty
Senior Reporter, B&T

10:30 am - 11:00 am

Global CMO Keynote: The Temptations of the Modern Marketer

It's never been tougher for marketers to develop great creative work that drives the brand and the business. However, the constant and evolving factors pushing and shoving marketers in all sorts of directions make it harder to resist temptations. But how do you juggle the lure of the new with the good old fundamentals? In this entertaining presentation, marketing legend Fernando Machado will share how marketing folks can avoid confusion and stay focused on the core things that may not seem that sexy, but can create a real difference.

Fernando Machado
Global Marketing Advisor, Ex-Burger King, NotCo & Activision Blizzard Global CMO, & Operating Partner Garnett Station Partners

11:05 am - 11:35 am

Aussie NBA Legend Talks Triumphs, Turbulence & Resilience

Iconic Australian basketball champion Luc Longley AM will take to the stage in a candid fireside chat with award-winning journalist, author and sports writer Samantha Lane. The former Chicago Bulls pro will discuss what it takes to be a trailblazer, and what role gut instinct, self belief and mentors have within this. Longley, who is now an Australian professional basketball coach, will also talk about searching for strength in times of adversity, and how you adapt to challenges that can’t be overcome.

Luc Longley AM
Ex-National Basketball Association (NBA) star and Australian professional basketball coach

Sam Lane
Award-winning Broadcast Journalist

11:35 am - 12:05 pm

Keynote

Lisa Wilkinson
Multi-Award Winning Journalist and TV Host

12:05 pm - 12:10 pm

Closing Remarks

Chris Taylor
Imposter-in-Chief, B&T

12:10 pm - 1:10 pm

Light Lunch served

BREAKOUTS

Reef

Auditorium C

1:10 pm - 1:15 pm

MC Welcome

Jules Steer
Director Cairns Tropical Writers’ Festival

1:15 pm - 1:45 pm

When Sport & Culture Collide

Next generation sports fans in Australia are rapidly consuming content and are hungry for more sports than ever before. With basketball being the game on everyone’s lips - thanks to participation, viewership and fandom skyrocketing - it's time to delve in to what authentic fan connection looks like, as well as why the intersection of sport and culture is so crucial.
Disney ESPN Logo

Sam Lane
Award-winning Broadcast Journalist

Paul Smith
Owner & Founder, Total Sports & Entertainment

Rapthi Thanapalasingam
Head of Brand & Content Suncorp Group

James Griffiths
Executive Creative Director, Universal Music for Brands

1:50 pm - 2:20 pm

OG Skincare Brand Pond's Shares Routine for Heritage Success

Pond's Global Brand Director is one of a top trio looking at reimagining a 170-year-old heritage brand for a new generation. Armed with an historic and iconic brand legacy, the Unilever-owned skincare giant is just as strong and radiant now as it was back in 1846. But what is its secret?

Jopa Malantic
Global Brand Vice President, Pond's

Rose Herceg

Rose Herceg
President, WPP

David Dahan
Managing Director, WPP@Unilever

2:25 pm - 2:55 pm

Why Brené Brown Makes Me Frown

Slingshot's MD reckons it's time we stopped talking as much about struggle and vulnerability and spoke more about personal agency and facing up to your own challenges. Shall we put the vulnerability back in the personal wardrobe with crocs and crop tops and put our work clothes back on?

Jane Waterhouse
Managing Director, Slingshot Media

3:00 pm - 3:30 pm

Behind The Lens; Risk and Resilience

Join filmmaker and director of Netflix's smash documentary ONEFOUR: Against All Odds Gabriel Gasparinatos (Revolver), and Kiwi film director Zoë McIntosh (Sweetshop NZ), the director behind feature-length documentary, Stylebender, as they unpick some of the traits and skills needed to succeed in the cut-throat world of filmmaking

Gabriel Gasparinatos
Filmmaker

Poppy Reid
Editor In Chief, Rolling Stone ANZ, Variety ANZ & The Brag Media

Zoë McIntosh
Film Director, Sweetshop NZ

3:35 pm - 4:05 pm

Why Building Brands Means Advertising Less

Thinkerbell founder and consumer psychologist Adam Ferrier argues that a focus on advertising is the tax you pay for not having a remarkable product and that the world's best brands create more remarkable moments through everything but advertising. Join the ever-intriguing Ferrier as he unpacks what this means for brands and the entire advertising industry.

Adam Ferrier
Founder and Chief Thinker, Thinkerbell

4:10 pm - 4:40 pm

Take Some Risks as We’ll All Be Dead Soon Enough

Relevance, business model threats and WTF are we doing beyond making ads?

Rob Galluzzo
CEO, Finch

Yosuke Suzuki
President Tokyo/Seoul, Wieden+Kennedy

Adrian Mills
Partner Digital, Creative Deloitte

Simone Gupta
Co-founder Supermassive

4:40 pm - 4:45 pm

Closing remarks

Jules Steer
Director Cairns Tropical Writers’ Festival

Rainforest

Auditorium B

1:10 pm - 1:15 pm

MC Welcome

Keeva Stratton
Brand Strategist and Founder, Quip

1:15 pm - 1:45 pm

Once Upon a Time

Privileged to be brought up in the culture of his Maori ancestors, director and Cinematographer Ray Edwards is a firm believer that cultural stories hold the wisdom of generations. Flying in from New Zealand, join Edwards as he explores the intersection of creative storytelling in personal and professional life.

Ray Edwards
Director and Cinematographer

1:50 pm - 2:20 pm

The Risk And Reward Of National And Local Pride In Advertising

IAG's Chief Customer and Marketing Officer takes a look at the concept of "being Australian" — which is far more nuanced than past advertising has suggested. This session will explore learnings from deep customer and community insights, to show how celebrating national and local pride can better connect with and reach more Australians.

Michelle Klein
Chief Customer and Marketing Officer, IAG

2:25 pm - 2:55 pm

Holy Shit! The Importance Of Adding Risk To Your Marketing Mix

Is the increasingly rigorous application of marketing science in Australia the end of risk taking in the marketing mix? Or, is it the opposite, and the principles of marketing effectiveness actually require us to roll the dice on some of our decision making to deliver above expectation results?

Robbie Brammall
Director of Marketing and Communications, Museum of Old and New Art (MONA)

Ruth Haffenden
Global Head of Brand and Marketing, Boody

Susan Coghill
Chief Marketing Officer, Tourism Australia

Kristy Bloomfield
Senior Vice President Global Marketing, Lyre's Spirit Co

3:00 pm - 3:30 pm

To Pitch or Not to Pitch - Wrong Fuckin' Question!

Join a top Marketer, a leading Global Marketing Consultant and a well-known agency CEO who have been in more pitches than there have been cans drunk in Cairns as they explain why to pitch, why not to pitch, and what needs to change on both sides.

Ed Stening
Chief Marketing Officer

Kylie Ridler–Dutton
Senior Global Consultant, TrinityP3

Jim Ingram
National Chief Creative & Founder Thinkerbell

3:35 pm - 4:05 pm

Firing Up - A Look at Tomorrow's Media Agency

Join the leading lights of some of Australia's top media agencies, and Media Federation of Australia Board directors, as they discuss the transformation of media agencies and where the industry is heading.

Peter Horgan
CEO, Omnicom Media Group Australia and New Zealand

Virginia Hyland
CEO, Havas Media Network Australia

Mark Coad
Chief Executive Officer IPG Mediabrands, Australia

Sophie Madden
CEO of the Media Federation of Australia

4:10 pm - 4:40 pm

AI Is Ripping Apart The Ad World, And Damn, Isn't It About Time

For over a decade, machine learning has suffocated the creativity that once defined our industry. Yet, in an ironic twist, AI — machine learning's sibling — might be our beacon. This technology, previously a dampener, now holds the potential to revive our industry. AI doesn't just challenge traditional advertising; it offers a blank slate, an opportunity ripe for rejuvenation and reinvention.

Pip Bingemann
Co-Founder, Springboards.ai

4:40 pm - 4:45 pm

Closing remarks

Keeva Stratton
Brand Strategist and Founder, Quip

Hemingway’s

 

12:35 pm - 12:40 pm

MC Welcome

Venessa Hunt
Director, Commercial Strategy and Growth, ARN

12:40 pm - 1:45 pm

Under the Influence: All is Not What it Seems…

The Growth Distillery will kick off the Hemingway's track with drinks, snacks and a mind-altering experience.

World-first research will then be shared that’s set to blow the minds of even the most experienced marketers and agency leaders. Guests should prepare to have their traditional frames of reference shattered as one of only two global sensory illusionists also takes to the stage. Prepare to get comfortable feeling uncomfortable, to unshackle yourself from the false truisms around influence and let go of any past preconceptions around this fundamental part of brand building.
The Growth Distillery Logo

Dan Krigstein
Director of The Growth Distillery and News Corp Australia's Growth Intelligence Centre

Toby Harrison
CSO and Consulting Lead, Ogilvy AUNZ

1:50 pm - 2:20 pm

THE WORK: Eat my Dust: Doritos Unpacked

PepsiCo ANZ's Marketing Director, Snack Brands and VaynerMedia’s Head of Creative & Consulting unpack The Work. More detail soon.

Yash Murthy
Head of Creative & Consulting, VaynerMedia Australia

Tracy Hardwick
Marketing Director, PepsiCo ANZ, Snack Brands

2:25 pm - 2:55 pm

"Swear in Your F***ing Ads: The Power of Profanity

We can't use profanity in advertising. Or can we? A Lecturer and top ECD tell all in this insightful and engaging seminar drawing upon decades of global research looking at the history of swearing, the multitude benefits of profanity and the brands that have successfully used it in their advertising. You'll learn how swearing makes you physically stronger, more enduring, more intelligent, more trustworthy, more relatable and even helps close the gender gap."

Dr Jacki Montgomery
Lecturer | Communication, Creative Industries and Screen Media

Matt Batten
Creative Strategist, Author & Presenter

3:00 pm - 4:00 pm

Young Guns Versus Old Guard: Who Adds More Value to Our Industry?

What is more important to the advertising industry? Seasoned experience or fresh thinking? Debate Club, supported by IAB Australia, will feature some of the industry’s future leaders and legends to debate this question. However, not all will be as it seems as young debaters champion the cause of the Old Guard, while seasoned industry experts advocate for the Young Guns.

Jane Caro AM
Author, Social Commentator, Walkley Winner, Speaker and Broadcaster

Josh Faulks
CEO, Australian Association of National Advertisers

Alicia Placer
Sales Director, Excalin

Nate Vella
Senior Digital Strategist, Bench Media

Celine Dinant
Senior Business Manager, The Monkeys

Darragh Butler
Partner Manager, Uber Advertising

Lela Richmond-Johnson
Senior Account Executive Enterprise, Criteo

Angela Smith
CEO, Affinity

4:05 pm - 4:35 pm

Have You Been Paying Attention?

Join a panel with surprise guests as they’re quizzed on industry trends, media tips and talking points from Cannes in Cairns, while keeping a track of the hits on Buzzword Bingo. Do you have what it takes to be crowned the Buzzword Bingo Bandit of 2024?
GUMGUM logo

Karan Kant
Head of Sales APAC GumGum

Sorrel Osborne
Head of Media APAC GumGum

4:35 pm - 4:40 pm

Closing remarks

Venessa Hunt
Director, Commercial Strategy and Growth, ARN

NETWORKING

4:45 pm - 5:40 pm

GumGum Happy Hour at Hemingway's

Sponsored by
GUMGUM logo

5:40 pm - 6:00 pm

Shuttle bus travel to Welcome Party (15-minute trip)

6:00 pm - 10:00 pm

Welcome Party

Presented by
Pinterest logo

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Wednesday, 5 June 2024

9:00 am - 9:55 am

Partner Showcase and Networking

Registration, tea and coffee

BREAKOUTS

Reef

Auditorium C

9:55 am - 10:00 am

MC Welcome

Jules Steer
Director Cairns Tropical Writers’ Festival

10:00 am - 10:30 am

Experience Over Exposure

What do Joe Jonas shitting his pants, a 78-year-old tackle shop owner with a naughty streak and a tropical Fijian holiday have in common? They were some of the most highly engaged pieces of content from KIIS FM’s #1 drive show Will & Woody. Join the boys along with Fiji Airway’s senior marketer Christina Templin as they unpack their unexpected roles as influencers and how to go beyond the brief to deliver an experience of a brand.

Christina Templin
Senior Manager Global Marketing Fiji Airways

Lauren Joyce
ARN Chief Strategy & Connections Officer

Will & Woody
KIIS Network’s National Drive show

10:35 am - 11:05 am

Good Intentions vs Taking Action. How Credible Are You?

Corporate responsibility and sustainability are now paramount. Brands and businesses must rigorously challenge their choices around purpose and profit and adapt to purpose-led growth - not BS buzzwords with no depth or impact. But what does authentic and credible action look like? Prepare to walk away from this session motivated, fired up and ready to do much more than you're doing now.

Jenn Chin
Global Director Purpose-Led Impact, Uncommon Kind

Sean Sowerby
Former TV Journalist, Head of Content & PR Sunday Gravy

Andy Ridley
Founding CEO at Citizens of the Great Barrier Reef, Founding CEO of Earth Hour

11:10 am - 11:40 am

Creator Marketing Trends You Can’t Ignore… And Those You Can.

Join a Creator and Bake Off Semi-Finalist along with a top CMO as they discuss with Australia's trusted authority on the creator economy as they star on a panel with a difference. Lund will deliver five rapid-fire snapshots of creator marketing trends being pioneered by global brands before consulting with our expert panel and audience’s bullsh*t detector to determine… Is this marketing trend fleeting or the future?

Hoda Alzubaidi
General Manager & publisher Travel Weekly, Content creator and TV food and travel personality

Jules Lund
Founder, TRIBE Creator Solutions

Serena Leith
Global Marketing Director, Australia & New Zealand, TikTok

11:45 am - 12:15 pm

A New Era of Brand Building - WTF Does This Mean?

Flying in from South Korea, the Head of Global Brand Group and EVP of food giant CJ CheilJedang, joins Pernod Ricard's Global Marketing Director and the Head of Brand at a medical cannabis company and Australia’s fastest growing technology, Montu, to share candid and fascinating insights around brand building. With experienced adlander Lou Barrett moderating, this session is not to be missed.

Lou Barrett
Managing Director, National Sales, News Corp Australia

Eric Thomson
Global Marketing Director / CMO, Pernod Ricard Winemakers

Shawn Park
Head of Global Brand Group, Executive Vice President, CJ CheilJedang Headquarters

Zoë Phillips
Head of Brand @ Montu & Alternaleaf. Global Brand Leader. Rebel, Nike, Intel, MSFT, Playstation

12:15 pm - 12:17 pm

Close for lunch

Jules Steer
Director Cairns Tropical Writers’ Festival

12:15 pm - 1:15 pm

Light Lunch served

Rainforest

Auditorium B

9:55 am - 10:00 am

MC Welcome

Keeva Stratton
Brand Strategist and Founder, Quip

10:00 am - 10:30 am

Decoding Five Years of Total Video Transformation

Former Warner Bros Discovery exec turned marketing scientist Peter Hammer will share exclusive new research from the Total Video ContentFX report — a research project developed by the Marketing Scientist Group comparing data from 2018 and 2023 — using an independent study of more than 3,000 Australian video viewers to paint a vivid one-day picture of video content viewing habits.

Peter Hammer
Managing Director, Marketing Scientist Group

10:35 am - 11:05 am

Eff-off! The Efficiency Panel

Two top CMOs will join Boomtown's Chairman and The Ideas Business' founder to talk about the importance of efficiency. We'll cut through the bullsh*t and hear first-hand from some of the nation's leading brands about how they actively pursue efficiency through finding oft-ignored additional audiences. Presented by media collective Boomtown, you'll hear real stories from brands about their results from treating consumers outside the five metro's with more respect — with absolutely no spin.

Brian Gallagher
Independent Chairman, Boomtown

Kirsten Hasler
Head of Marketing, AU&NZ IKEA

Wade Kingsley
Founder The Ideas Business

Adam Ballesty
CMO, GM, Growth Consultant

11:10 am - 11:40 am

We Saw, We Came & We're Conquering - Depths Behind The Indie Takeover

Three indie agency hotshots join IMAA head honcho Sam Buchanan for a chat that will go far beyond the buzzwords about the rise of the indies. The quartet will go in-depth to show why and how the nation's best indies are evolving and disrupting the industry.

Ange Collins
Founding Director, Adllins Media

Mike Wilson
Chairman, Hatched

Sam Buchanan
Chief Executive Officer, Independent Media Agencies Australia (IMAA)

Tamra Forde
Director and Owner, Ten Four Media

11:45 am - 12:15 pm

From Fad to Fortune

Unlikely business leader Ant Morell has built a $100m global business out of Unleashing Free Spirits. BOUNCEinc is a brand loved by kids, respected by parents, and used as a training ground by some of the words elite freestyle athletes. So how does a potentially dorky warehouse full of trampolines come to be a category-defining leader that dominates a growing global market? It’s a story of adrenaline, passion, and failure-fuelled success. This is an unmissable story of reading and misreading market trends, excessive cocktail bills, expensive mistakes, and the power of the human connection to unite people and build something special.

Ant Morell
Co-Founder, Head of Brand, BOUNCEinc

12:15 pm - 12:17 pm

Close for lunch

Keeva Stratton
Brand Strategist and Founder, Quip

12:15 pm - 1:15 pm

Light Lunch served

Keynotes

 

1:15 pm - 1:20 pm

MC Opening Remarks

Chris Taylor
Imposter-in-Chief, B&T

1:20 pm - 1:50 pm

Ethics And Advertising. Can They Coexist?

Gruen Star and Campaign Edge ECD, Dee Madigan, digs into the notion that advertising is to blame for everything from fake news to childhood obesity and gambling. Are we in a truly evil profession? Is there anything redemptive in what we do or are we all going to burn in hell?

Dee Madigan
Executive Creative Director, Campaign Edge

1:50 pm - 2:20 pm

You're Paying Attention to the Wrong Kind of Attention

Introducing the power of Passive Attention.
Attention spans are shrinking and everyone’s trying to break through in a rapidly changing landscape. In an effort to win, many try to outshout the competition. But if you’re only looking to be the loudest voice, you’re leaving a world of unlocked value on the table. In this session we’ll hear the latest research that shows a more holistic approach is the key to gaining real, quality attention - and achieving better business outcomes.
Pinterest logo

Dr Karen Nelson-Field
Founder & CEO, Amplified Intelligence

Stacy Wright Malone
VP of Global Business Marketing, Pinterest

2:20 pm - 2:50 pm

How We KIC Started Fandom

Join founders Steph and Laura of health and wellness app Kic and LiSTNR podcast KICPOD to hear how they went from 0 to their first 50,000 fans. They'll share the stories of success and failure along the way, detailing how a core part of their strategy has been evolving their social content into longer form content creation, through their KICPOD podcast. Moderated by industry stalwart Grant Tothill, the session will explore how the rise of the creator economy has evolved the focus of marketers to deepen customer engagement through fandom and compelling content, and why audio content is becoming far stickier for fans and consumer brands alike.
LisTNR logo
The two KIC founders and podcast hosts Steph Claire Smith and Laura Henshaw are set to bring the house down in this keynote.

Laura Henshaw
CEO and Co-Founder, Kic

Steph Claire Smith
CCO and Co-Founder, Kic

Grant Tothill
Executive Head, LiSTNR Podcasts at SCA

2:55 pm - 3:25 pm

The Last Acceptable Prejudice

Cannes in Cairns regular Jane Caro is set to take the stage again for another electrifying and unmissable keynote.

Jane Caro AM
Author, Social Commentator, Walkley Winner, Speaker and Broadcaster

3:30 pm - 3:45 pm

Social Media Reform Is Critical, But What Can The Industry Do?

The ‘36 Months’ movement, aims to build a collective voice, advocating to raise the minimum age for social media citizenship from 13 to 16 years. Within hours of launching, it created a media storm and caught the nation's attention, garnering support from educators, parents, brands and politicians, including Prime Minister Anthony Albanese, in the process. This unmissable session will reveal the latest update on the social movement and advise how exactly the marketing and media industry can help.

Rob Galluzzo
CEO, Finch

Michael “Wippa” Wipfli
Nova FM Sydney breakfast show and Co founder of 36 Months

Simone Gupta
Co-founder Supermassive

3:50 pm - 4:20 pm

It's Not My Job To Be Interested In You - It's Your Job To Be Interesting

TV producer-turned author, CEO whisperer, and keynote speaker, Maz Farrelly argues that if you can’t create impact, influence and grab and hold audience attention, you’re dead in the water. Go home, bake sourdough, learn golf. Prepare to leave this session with the tools to take on any pitch, float any idea or take any product to market, in a captivating way.

Maz Farrelly
Ex TV Producer Now Keynote Speaker

4:20 pm - 4:25 pm

Closing remarks

Chris Taylor
Imposter-in-Chief, B&T

Hemingway’s

 

1:15 pm - 1:20 pm

MC Opening Remarks

Venessa Hunt
Director, Commercial Strategy and Growth, ARN

1:20 pm - 1:50 pm

The Day of Deals is Doomed

Joined storied adlander Mat Baxter and B&T's seasoned Features and Analysis Editor as they discuss why media deals are the worst thing for the future health of marketing and agencies.

Mat Baxter
CEO APAC Mutinex

Arvind Hickman
Features and Analysis Editor, B&T

1:50 pm - 2:20 pm

How Cultural Fluidity Helps Coca-Cola Keep it Real

Join two seasoned and celebrated creatives as they unpack the colliding worlds where brand magic meets the intersections of culture.This session will look at the secret sauce of global ideas that become local and local ideas that become global, how to keep a timeless brand timely and the story behind Coke Studio Philippines' latest boundary-pushing efforts.

Adam Ross
Senior Director, Creative Strategy ASEAN and South Pacific region, Coca-Cola

Nikhil Panjwani
Regional ECD, Ogilvy Singapore

2:20 pm - 2:50 pm

This Industry Is A Waste Of Space

Two big network misfits, with over 40 years of collective global experience and dozens of Effies to their names, invite you to join the rebellion against wasted opportunity. For an insider perspective on how to overcome today’s ‘do more with less’ reality without adding to mounting pile of marketing waste - plus tips on how to counter the trend towards dull, conservative work with real world lessons from hugely successful campaigns - this session is not to be missed.

Cam Blackley
Creative Founder Bureau of Everything

Emily Taylor
Strategic Founder Bureau of Everything & Gruen Panelist

3:00 pm - 3:30 pm

Five Lessons Being A Stand-up Comedian In New York Taught Me About Winning Pitches

This comedian and digital marketer uses standup comedy to illustrate the importance of combining communication with humour. Is pitching to clients just like performing a tight-five on the 10pm time slot at the New York Comedy Club? This witty session will see Williams give a whistle-stop tour of her adventures as a stand-up comic and is not to be missed!

Katherine-Therese Williams
Standup Comedian and Former Media Agency Exec

3:30 pm - 4:00 pm

Balance is Bullshit: Working Parents Need a Village

With 80% of working parents having considered leaving the media industry, this essential and thought-provoking panel will examine why the statistic matters and what can and should be done about it.

Kim Portrate
CEO, ThinkTV

Lauren Thornborough
Co-Founder, The Village; and Client Partner, UM

Louise Wilson
Co-Founder, The Village; and Head of New and Emerging Business, LinkedIn

Chris Freel
Group Director Sales AU, oOh! Media

4:00 pm - 4:05 pm

Closing remarks

Venessa Hunt
Director, Commercial Strategy and Growth, ARN

NETWORKING

4:05 pm - 5:35 pm

GumGum Happy Hour at Hemingway's

Sponsored by
GUMGUM logo

6:00 pm - 10:00 pm

Cairns Extra

Edit Content

Thursday, 6 June 2024

8:45 am - 9:30 am

Partner Showcase and Networking

BREAKOUTS

Reef

Auditorium C

9:30 am - 9:35 am

MC Welcome

Chris Taylor
Imposter-in-Chief, B&T

9:35 am - 10:05 am

Disrupting the Disruptors

In this wild era of digital transformation, traditional media landscapes have been shaken to the core, giving way to the emergence of innovation and revolutionary ways to consume content and services. But what is disrupting the disruptors and at what cost?

Hushidar Kharas
Head of Prime Video Australia & New Zealand

Michael Levine
Head of Uber Advertising, Australia and New Zealand

Henry Innis
Co-Founder and Chief Executive, Mutinex

Megan Brownlow
Non Executive Director and Consultant

10:10 am - 10:40 am

The Good, The Bad & The Ugly - Top Marketers Cut to The Chase

What is the thought process and motivation of today’s top marketers and will that differ in 2025? This panel will unearth exactly what should be celebrated, binned or outright demonised for getting in the way of this crucial role.

Josh Faulks
CEO, Australian Association of National Advertisers

Kim McConnie
Group Executive Marketing, Tourism & Events Queensland

Sophie Smith
Head Of Marketing, Officeworks

Sian Chadwick
GM Marketing Australia, ANZ

10:45 am - 11:15 am

Where’s The Action in Audio?

The effectiveness conversation around audio has never been more topical, but how are brands investing in audio and what results are they seeing? Join this top panel as they dig into the evolving role of audio, music, targeting, sonic branding - and more.

Chris Allan
Head of Core Beer Marketing, Lion

Fiona Bateman
Head Of Brand and Media, Menulog

Venessa Hunt
Director, Commercial Strategy and Growth, ARN

Ralph van Dijk
Founder and Executive Creative Director Eardrum , Resonance Sonic Branding, EarMax Media

11:20 am - 11:50 am

The Spirit of Creativity

Award-winning creative, design, and performing arts duo from Bangarra Dance Theatre will look to the past, present, and future of First Nations storytelling. The duo will embark upon a candid discussion that will shift your consciousness as they share their thoughts on the spirit of creativity.

Jacob Nash
Director Hunt Quietly & Former Head Designer Bangarra Dance Theatre

Stephen Page AO
Former Artistic Director Bangarra Dance Theatre Director of Hunt Quietly & Former Head Designer Bangarra Dance Theatre

11:50 am - 12:00 pm

Close for lunch

Chris Taylor
Imposter-in-Chief, B&T

12:00 pm - 1:00 pm

Light Lunch served

Rainforest

Auditorium B

9:30 am - 9:35 am

MC Welcome

Keeva Stratton
Brand Strategist and Founder, Quip

9:35 am - 10:05 am

Effectiveness in an Age of Efficiency

Ad effectiveness doyen Andrew Tindall jets in from the UK to discuss never-before-seen new research from System1. It will examine why work gets attention, sparks emotion and harnesses great creativity and provide a holistic view of what effectiveness mean across the entire media mix.

Andrew Tindall
Senior Vice President of Global Partnerships System1

10:10 am - 10:40 am

Tinder Paid For My Wedding - How Brands Can Show Up in a Big Way

Off the back of the Big Tinder Wedding, a nationwide campaign to find queer couples who met on Tinder so that they could shout them a wedding, this panel will unpack: how to approach queer representation and inclusivity as a brand, the value of 'give back' marketing, achieving multiple objectives with a single campaign, and working with creators on a year-long journey.

Kristen Hardeman
Country Director, Tinder Australia

Alright Hey
Creator

Michelle Melky
Creative Director Amplify

Kat Dopper
Founder, Creative, Consultant, Heaps Gay/ Queer Agency/ Summer Camp

10:45 am - 11:15 am

AM I OK?

In the fast-paced world of media, marketing, and creative endeavours, professionals often find themselves caught in a whirlwind of deadlines, projects, and client demands. Led by Chloe Hooper, a seasoned expert in mental health and self-leadership training, this session aims to build on the "R U OK?" question and start answering ‘AM I OK’.

Chloe Hooper
Founder, Bare Feat

11:20 am - 11:50 am

Breaking Barriers: The Power of Inclusive Storytelling in Australian Media

Join four inspiring individuals as they explain why it’s imperative that the stories we tell reflect every facet of our nation's diversity. This panel explores how brands and screen productions can become catalysts for change and will discuss what making tangible, meaningful changes to the way content engages people with disabilities truly looks like.

Henry Smith
Founder, Inclusively Made

Michael Apte
Chief Marketing Officer, Guide Dogs NSW

Paul Nunnari
Paralympian and Ambassador, Inclusively Made

Tracey Corbin-Matchett OAM
Chief Executive Officer, Bus Stop Films

11:50 am - 12:00 pm

Close for lunch

Keeva Stratton
Brand Strategist and Founder, Quip

Light Lunch served

Keynotes

 

1:00 pm - 1:05 pm

MC Opening Remarks

Chris Taylor
Imposter-in-Chief, B&T

1:05 pm - 1:35 pm

Global Keynote: The Responsible Marketing Opportunity: How To Let Go of the Fear and Tap Into the Magic

Wielding the power of brand is nothing new, but doing it wisely and responsibly is far more complex. From the role of inclusivity, corporate responsibility and cultural awareness, to determining how to integrate social movements and sustainability into campaigns - responsible marketing should be among every CMO’s top priorities. Join Lola Bakare as she demystifies, peels back the layers and hits home the importance, necessity and priorities around truly responsible marketing.
Following her keynote The Misfits Media CEO and Co-Founder David Hovenden will dig deeper with Lola in a fireside chat.

Lola Bakare
CMO Advisor & Inclusive Marketing Strategist

David Hovenden
CEO & Co-Founder The Misfits Media Company

1:35 pm - 2:05 pm

The Curious Quest for a Creative Life

Actors are intrinsically creative and curious people and are natural born storytellers, but taking on this career can mean working hard to avoid a rudderless life. Join Australian actor, writer and producer Richard Roxburgh, as he discusses his views on creativity, relevance, creative freedom and how he’s always drawn to Australian original content.

Richard Roxburgh
Actor, Writer and Producer

Poppy Reid
Editor In Chief, Rolling Stone ANZ, Variety ANZ & The Brag Media

2:05 pm - 2:10 pm

MC Closing remarks

Chris Taylor
Imposter-in-Chief, B&T

2:15 pm - 4:00 pm

Break and Reset for Cairns Crocodiles Awards

4:00 pm - 6:15 pm

CAIRNS CROCODILE AWARDS 🐊

Presented by
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Hemingway’s

 

1:00 pm - 1:05 pm

MC Opening Remarks

Venessa Hunt
Director, Commercial Strategy and Growth, ARN

1:05 pm - 1:35 pm

The Great Reef Census - When Advertising, AI, & People Collide For Greater Good

Join Citizens of the Reef to learn about the Great Reef Census - an initiative combining people power, AI, and science to take meaningful action towards protecting reefs around the world.

Andy Ridley
Founding CEO at Citizens of the Great Barrier Reef, Founding CEO of Earth Hour

Nicole Senn
Engagement Manager, Citizens of the Reef

1:40 pm - 2:10 pm

THE WORK: Wieden + Kennedy & CJ CheilJedang (bibigo)

CJ CheilJedang's Head of Global Brand Group, Executive Vice President jets in from South Korea to join Wieden + Kennedy's Tokyo/Seoul President Yosuke Suzuki to unpack the strategy and impact so far around taking its local bibigo brand global. From a Lakers partnership to a 'Live Delicious' campaign - this session is set to get creative juices flowing!

Shawn Park
Head of Global Brand Group, Executive Vice President, CJ CheilJedang Headquarters

Yosuke Suzuki
President Tokyo/Seoul, Wieden+Kennedy

Aimee Edwards
Journalist, B&T

2:15 pm - 2:45 pm

Managing The Uber Eats Brand Through A Business Pivot

Join top Uber Marketer and Special's Head of Strategy to unpack the brand's award-winning creative.

Celia Garforth
Head of Strategy, Special

Channa Goonasekara
Senior Marketing Manager and Brand Lead, Uber Eats ANZ

2:50 pm - 3:20 pm

Alternaleaf X Dolphins NRL: Behind The Scenes Of 2024’s Most Talked About Sponsorship

Join this fascinating panel as they discuss the complexities of advertising in a tightly regulated market, through the lens of its recent partnership with the Dolphins NRL team. Prepare for a candid look at the challenges and decisions that shaped one of the year's most talked about sponsorships. Gain insight and join the discussion into the real dynamics behind what you've seen in the media.
“Alternaleaf

Kelly King
Director Public Relations Montu

Sophia Ward
Marketing Partnerships Specialist Montu

Vitor Queiroz
Creative Director Montu

3:20 pm - 3:25 pm

Closing remarks

Venessa Hunt
Director, Commercial Strategy and Growth, ARN

NETWORKING

5:30 pm - 10:00 pm

Closing Party at Salt House

Sponsored by
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Friday,7 June 2024

8:30 am - 4:30 pm

Reef Excursion

Close out your Cannes in Cairns experience with a well-deserved and other-worldly trip to the incredible Great Barrier Reef.